Are you exploring alternatives to AWeber for your email marketing needs? AWeber is a popular email service provider (ESP) known for its user-friendly interface and reliable features. However, it might not check every box for your business, especially if you’re looking for advanced capabilities, a free plan, or tailored tools to support your growth.
Whether you’re a small business owner, a content creator, or part of a scaling eCommerce team, the right email marketing platform can make all the difference.
In this guide, I’ll introduce 7 excellent AWeber alternatives that can help you elevate your email marketing game. But first, let’s take a closer look at AWeber and why you might consider exploring other options.
What Is AWeber?
AWeber is an established email marketing platform that helps businesses of all sizes connect with their audiences through professional email campaigns. Launched in 1998, it has earned a reputation as a go-to tool for entrepreneurs and marketers looking to build, manage, and grow their email lists.
Some of AWeber’s standout features include:
- Drag-and-Drop Email Builder: Create beautiful, custom email designs without coding.
- Automation: Set up powerful sequences like welcome emails and follow-ups to save time and engage subscribers.
- Integration Options: Seamlessly connect with tools like WordPress, Shopify, and more.
- Analytics: Gain insights into open rates, click-throughs, and campaign performance.
AWeber offers a free plan for businesses with fewer than 500 subscribers and basic functionalities. Pricing starts at $12.50/month for the Lite plan, which includes unlimited emails and access to core features.
Despite these strengths, AWeber may not fit every business perfectly. Its pricing structure can become expensive as your subscriber list grows, and some users find its feature set limited compared to competitors.
Why Choose an AWeber Alternative?
Switching to a different ESP isn’t a decision you should take lightly. However, depending on your business goals, there may be compelling reasons to explore alternatives:
- Advanced Features: Some AWeber alternatives offer more robust automation tools, customizable templates, or cutting-edge analytics.
- Scalability: As your subscriber list expands, you may want a platform with a pricing model that aligns better with your growth.
- Cost Efficiency: Budget-conscious businesses might prefer ESPs with free plans or lower starting costs.
- Niche Needs: Certain industries or business types, like eCommerce or bloggers, might benefit from platforms designed specifically for their needs.
- Ease of Use: If you find AWeber’s interface too complex (or not robust enough), other platforms could provide a more intuitive experience.
By weighing these factors, you’ll identify the best ESP that complements your workflow, supports your growth, and maximizes your ROI.
7 Best AWeber Alternatives
1. Constant Contact – Best for Beginners
Constant Contact is one of the best ESPs on the market and the perfect AWeber alternative for small businesses.
This is a tool that can cover most (if not all) of your digital marketing needs. It comes with an intuitive and user-friendly template builder, so you can create custom email templates for your business.
Then, with each week, you’ll save hours of time by having a reliable template that you know your audience responds to.
They also emphasize email marketing automation, giving you the ability to kick things on autopilot.
This allows you to build email sequences and workflows that help you:
- Welcome new leads
- Nurture subscribers into customers
- Upsell, downsell, or cross-sell to existing customers
- Engage your audience with polls and user feedback surveys
- Add basic signup forms to your site’s pages
And much more.
Plus, Constant Contact comes with all the features you’d be looking for in an AWeber alternative, including subject line A/B testing, audience segmentation, powerful eCommerce capabilities, and much more.
Key Features
- Easy to use
- List management
- Tracking tools
- Basic signup forms
- Email automation
- Codeless template builder
- And more…
Price: Plans start at $12/month.
Get started with Constant Contact today!
2. Brevo (formerly Sendinblue) – Easy Testing & Automation
Brevo (formerly Sendinblue) is another excellent option if you’re looking for an AWeber alternative, and it’s perfect for businesses of all sizes. It strikes a great balance between ease-of-use and more advanced testing and automation features.
This tool also comes with other features to support your email marketing efforts, including SMS marketing and live chat.
You can use their drag and drop email builder to create stunning campaigns for your audience in minutes. Then personalize the messaging to your entire audience or just a particular segment.
From there, quickly determine who needs to see your campaigns and when. Finally, use powerful A/B testing features and analytics reports to find the emails that drive the most conversions and profits.
In the end, everything is totally trackable, so you can optimize for results over time.
Again, this is a great email marketing tool for small businesses, but it also supports you as your company grows.
That’s because Brevo also works as a customer relationship management tool (CRM), comes with automated marketing tools, works for transactional emails, and much more.
Plus, Brevo has an interesting pricing model that many people find too tempting to pass up. They charge by the number of emails you send rather than how many contacts you have.
This gives small businesses a head start with their free plan that allows for up to 300 emails per day.
Key Features
- Drag and drop email builder
- A/B testing of subject lines and email content
- Analytics reports
- Marketing automation tools
- Attractive pricing model
- And much more…
Pricing: There’s a free plan that allows you to send up to 300 emails per day. Paid plans start at $8.08/month.
3. Drip – Best for Advanced Automation
Drip is an automation-focused ESP that’s a great option for eCommerce or SaaS companies looking to scale.
Drip has everything you could be looking for in an email service provide, including an intuitive and easy-to-use email builder. This lets you build unique email templates for your brand and showcase all of your eCommerce products.
It also has a visual workflow builder so you can create sequences and automation that guide new leads through your sales funnel. And, as you might expect, you’ll always have data so you can optimize your results over time.
As you continue to grow your email marketing strategies, it also allows you to add SMS marketing into the mix. This gives you multiple channels for connecting with your audience and driving more sales.
Finally, Drip offers an affordable pricing model that stays fair as your business grows.
Key Features
- Codeless email builder
- Automation tools
- Audience segmentation
- Visual workflow builder
- Powerful analytics tools
- SMS marketing
- And much more…
Price: Starts at $39/month.
4. Kit (formerly ConvertKit)– Best for Content Creators
Kit (formerly ConvertKit) is your all-in-one digital marketing platform targeted to content creators.. It has everything you’d need to run successful marketing campaigns, such as landing pages, email signup forms, email automation, and more.
Kit gives you all the tools you need to engage with your audience. With an easy-to-use email builder, anyone can create professional emails in minutes.
Then you can personalize the messaging to specific segments of your audience for higher conversion rates. And in the end, you’ll have analytics reports to ensure you’re not leaving any conversions on the table.
While all of these stats will depend on how you actually use the tool, there’s no doubt that ConvertKit gives you everything you need to run successful email marketing campaigns.
Key Features
- Easy email templates
- High deliverability rates
- Automated tools
- Audience segmentation
- A/B testing
- Analytics
- And more…
Price: There’s a free plan, but it only lets you set up 1 automated email sequence. For unlimited email sequences, pricing starts at $25/month.
5. GetResponse
GetResponse is a powerful but simple tool that’s an excellent AWeber alternative for small businesses. It allows you to create newsletters, sales emails, lead nurturing messages, and much more.
You can even automate blog releases to be sent via email or social media posts. This makes it a great choice for small businesses working on their content marketing or social media presence.
GetResponse also offers an addon for sending SMTP-triggered transactional emails. This helps maintain your email reputation and gets your emails where they belong: in your customers’ inbox.
Finally, like the other ESPs on this list, there’s a codeless drag and drop email builder to make creating the emails easy.
Then simply set up your automated workflows, sit back, and watch your emails generate even more revenue for your business.
Key Features
- Codeless email builder
- Automation tools
- Transactional emails (SMTP)
- A/B testing
- Audience segmentation
- And much more…
Price: Paid plans start at $15/month.
Get started with GetResponse today!
6. MailerLite
MailerLite is an ESP designed to help you get more leads and drive revenue through email marketing.
On the one hand, they give you tools like a landing page builder, optin forms, and more to get new leads and grow your list.
These forms are more basic than you’ll find with a premium tool like OptinMonster, but they can be a good start for brand new businesses.
On the other hand, you have an ESP that allows you to create automated email sequences without any technical experience.
Total beginners can set up professional workflows in minutes and nurture their new leads into paying customers.
If you’re just starting out with email marketing, MailerLite is definitely an option worth looking into.
Key Features
- Landing page and form builders
- Automated workflows
- Codeless email campaign builder
- Audience segmentation
- Email personalization
- And much more…
Pricing: There’s a free plan that lets you send up to 12,000 emails per month to 1,000 subscribers. Paid plans start at $9.
Get started with MailerLite today!
7. Mailjet
Mailjet is the last AWeber alternative on the list, but certainly not the least qualified to be here. It’s a powerful and reliable ESP that’s also user-friendly.
It allows you to create and automate your email sequences, so you can drive higher conversions through your email marketing efforts.
Mailjet also comes with a codeless drag-and-drop builder for your marketing emails, along with SMTP-triggered transactional emails.
Finally, you can create professional and stunning email templates in minutes, regardless of your technical background.
That makes Mailjet a solid option for any small business looking to drive more revenue through email marketing.
Like Brevo, Mailjet charges based on the number of emails sent, rather than the number of contacts. If you have a large list but don’t send a lot of emails out each month, Mailjet may be very cost-effective.
Key Features
- Intuitive and user-friendly
- A/B testing
- Audience segmentation
- Automated workflows
- SMTP transactional emails
- User role management (for teams)
- And much more…
Price: There’s a free plan that allows you to send up to 200 emails per day or 6000 per month.. Paid plans start at $17/month.
Get started with Mailjet today!
Choose an AWeber alternative & Start Growing Your Email List With OptinMonster
If you’re looking for an alternative to AWeber, there’s no one-size-fits-all choice. The best ESP for you will depend on your business’s size, industry, and needs.
If you’re ready to get started with email marketing, here are some more resources to help:
- Email Marketing Made Simple: A Beginner’s Guide
- How to Run a Succesful Email Marketing Campaign
- 17 Tips for Writing Email Copy That Converts
While each tool on this list offers powerful features to create and manage campaigns, building a high-quality email list is essential to unlocking their full potential.
OptinMonster seamlessly integrates with all the email marketing platforms we’ve discussed, making it the ultimate companion for your email marketing strategy. By helping you capture more leads and grow your subscriber list faster, OptinMonster ensures that whichever ESP you choose, you’ll have a steady stream of engaged users to send your emails to.
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