Practical tips to boost your site conversions.

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to calculate ROI for email marketing? To make strategic decisions about your email marketing, you must understand your return on investment (ROI). Otherwise, you’re just guessing about what works and could be wasting time, energy, and money. In this article, we’ll …

Want to improve your email marketing? Using your email marketing analytics is one of the best ways to increase your marketing ROI. Email marketing can be one of your best sources of revenue. And yet, many marketers miss out on sales because they’re just guessing at what will work. Instead, you can use email marketing …

Inline optins make it easy to target your most engaged visitors to build your email list. But it’s not just about throwing an optin form onto the page. With inline optins, you can turn any post into a content upgrade, lock part of your content, and increase email signups with precise campaign targeting. In this …

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