Wondering if you need a nonprofit newsletter to boost your charity marketing? Or, do you want to start a nonprofit newsletter and just don’t quite know where to begin? Either way, we’ve got you covered. More than 83% of business-to-business (B2B) marketers send email newsletters as part of their content marketing strategy. And your nonprofit ... Continue Reading →
Your Comprehensive Guide To Lead Scoring (Includes Best Practices)
In this article, we’ll teach you how to create a lead scoring system and share lead scoring best practices so that you can easily determine who’s ready to buy. Generating a ton of leads is key to growing your business and boosting your revenue. But, not all of your leads are ready to buy. You ... Continue Reading →
10 Steps to Creating the Perfect Digital Marketing Strategy
Are you wondering if your business needs a digital marketing strategy? In simpler times, a business could place an ad in the newspaper and instantly get a ton of new customers. But today, consumers aren’t checking out newspaper ads, they’re on the world wide web. And if you want to grow your business, you need ... Continue Reading →
How Cosmetic Packaging Now Grew Their Email List by 754% with 2-Step Optins
Some digital marketing tips work for any industry, like making your page URLs easy to read, or catching abandoning visitors just before they leave your site using Exit-Intent® Technology. However, when you’re in a niche industry, the key is knowing how to speak to your visitors’ unique values to inspire them to join your list, ... Continue Reading →
BIG OptinMonster Plugin Update + More Project Delight Improvements
It’s so exciting to be able to bring you news of OptinMonster updates and improvements every few weeks. This week, you’ll hear about big changes to the OptinMonster plugin, as well as some great updates for Project Delight. Let’s dive right in, shall we? OptinMonster Plugin Updates You’re going to love the updates to the ... Continue Reading →
13 Excellent Holiday Email Marketing Tips to Use This Year
Is your holiday email marketing strategy already in place? Don’t wait until November before you start creating your holiday email messages. The best time to start is now. For many businesses, the holiday period is one of the most profitable of the year. So if you don’t get your marketing right for the holidays, then ... Continue Reading →