Conversion Rate Optimization Blog
Practical tips to boost your site conversions.
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What Is Gamification in Marketing? Benefits & Examples
Continue reading: What Is Gamification in Marketing? Benefits & ExamplesTL;DR Gamification marketing means adding game-like elements such as points, badges, challenges, and rewards to your campaigns so customers feel more engaged and motivated. It works because people naturally enjoy competition and achievement. The main benefits include higher engagement, better conversions, stronger brand loyalty, and more memorable customer experiences. Well-known brands like Starbucks, Duolingo, and …
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How to Clean Your Email List (Email Scrubbing Made Easy)
Continue reading: How to Clean Your Email List (Email Scrubbing Made Easy)If you’ve grown your email subscriber list to a number you’re proud of, it can be painful to purposely reduce that number through email scrubbing. However, maintaining a clean email list, free of incorrect addresses and lapsed subscribers, is an essential part of successful email marketing. In my 15 years of sending promotional emails, I’ve …
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What Is a Buyer Persona & How Do You Create One
Continue reading: What Is a Buyer Persona & How Do You Create OneCreating a buyer persona is important for any business that wants to understand its target market and tailor its marketing strategies accordingly. The best marketers know that clearly defining your ideal customer is the key to high conversions. For example, here at OptinMonster, we understand that our ideal customers include entrepreneurs, small business owners and …
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What Is Upselling? 15 Upselling Tips & Examples To Boost Revenue
Continue reading: What Is Upselling? 15 Upselling Tips & Examples To Boost RevenueTL;DR Upselling is the practice of encouraging customers to choose a higher-value version of the product or service they’re already considering, for example, a larger size, a premium tier, or an upgraded plan. Most effective upselling methods: 1. Post-Purchase Email Upsells – Follow up after checkout with smart, value-driven emails that suggest add-ons or upgrades.2. …
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