Are you wondering what revenue attribution is and why it matters? Revenue attribution is the most important indicator of your business health. No matter what stage your business is in, you need to understand how and why your marketing is making money for you. (Or why your strategies aren’t working!) In this article, you’ll learn ... Continue Reading →
How to Add a Buy Now Pay Later Payment Method in WordPress
Do you want to enable “Buy Now Pay Later” feature on your site? Buy Now Pay Later is a type of short-term financing that allows customers to buy products and pay for them in the future. In this article, you’ll learn how to add a “buy now pay later” payment to your WordPress website. Adding ... Continue Reading →
[Announcement] Improve Email List Quality, Increase Engagement, and Stop Spam Attacks with Lead Verification
Despite popular belief, lead generation is more about quality than it is about quantity. An email list of 1000 people can outperform and outsell a list of 50,000. Why? Because even though using email marketing as a channel of communication can easily turn into a numbers game… at the end of the day, you’re connecting ... Continue Reading →
Email Marketing Analytics: 7 Metrics & KPIs to Boost Your ROI
Want to improve your email marketing? Using your email marketing analytics is one of the best ways to increase your marketing ROI. Email marketing can be one of your best sources of revenue. And yet, many marketers miss out on sales because they’re just guessing at what will work. Instead, you can use email marketing ... Continue Reading →
How to Exclude a WordPress URL in Google Analytics
Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics. Exclude a ... Continue Reading →
Ultimate Guide to Referral Marketing for Beginners
Are you ready to use referral marketing to grow your business? You’re probably sick of spending money on paid ads that don’t convert. And maybe also exhausted from creating endless social media content that gets Likes but no sales. Referral marketing can help! Referrals are some of the most valuable leads you can get. Referral ... Continue Reading →