What is Revenue Attribution for Small Businesses?

Are you wondering what revenue attribution is and why it matters? Revenue attribution is the most important indicator of your business health. No matter what stage your business is in, you need to understand how and why your marketing is making money for you. (Or why your strategies aren’t working!) In this article, you’ll learn ... Continue Reading →

Email Marketing Analytics: 7 Metrics & KPIs to Boost Your ROI

Want to improve your email marketing? Using your email marketing analytics is one of the best ways to increase your marketing ROI. Email marketing can be one of your best sources of revenue. And yet, many marketers miss out on sales because they’re just guessing at what will work. Instead, you can use email marketing ... Continue Reading →

How to Exclude a WordPress URL in Google Analytics

Are you looking for a way to exclude a WordPress URL in Google Analytics? By default, Google Analytics is supposed to track all your WordPress page and post links unless you exclude a particular link from tracking. In this article, you’ll learn an easy way to exclude a WordPress URL in Google Analytics. Exclude a ... Continue Reading →

Ultimate Guide to Referral Marketing for Beginners

Are you ready to use referral marketing to grow your business? You’re probably sick of spending money on paid ads that don’t convert. And maybe also exhausted from creating endless social media content that gets Likes but no sales. Referral marketing can help! Referrals are some of the most valuable leads you can get. Referral ... Continue Reading →

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