Are you worried about writing landing page copy that converts? Having a landing page that works is an essential step in converting visitors to leads, so it’s important to get the copy exactly right. To help with this, we reached out to four landing page copywriting experts and asked these two questions about writing landing ... Continue Reading →
Do you want an easy way to learn more about marketing so you can promote your services effectively and win more business? One of the easiest ways to get a complete marketing education is to get advice from the pros. Believe it or not, many experts dish out this advice for free via their podcasts. ... Continue Reading →
Are you wondering how to handle email accessibility better? You should be, because failing to send accessible emails is bad for business. Not only can it be illegal, but you’re ignoring a large audience who might not become your customers if you’re sending the wrong kind of emails. In this guide, we’ll explain how to ... Continue Reading →
Do you struggle to come up with optin ideas that are relevant to your audience? Do you sometimes wish someone would just tell you what optins to create? The answer could be as simple as creating offers around current holidays. In this case study, you’ll learn how Cloudways increased their overall list 229% using holiday ... Continue Reading →
Are you wondering how to make your optins and other marketing materials look better without breaking the bank? We all know that a good image will get more people reading and clicking, but it can be hard to know where to find images that aren’t overused. In this article, we’ll show you where to get ... Continue Reading →
Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →
