OptinMonster vs Privy

OptinMonster vs Privy: Campaign Customization

Your campaigns need to look professional and match your brand, or visitors will ignore them completely. You need a builder that doesn’t limit your creativity while still being simple enough to use without a design degree.

We make it easy to start with our 700+ professionally designed templates, then customize everything to match your brand perfectly. Here are our campaign types:

• Lightbox Popups – Traditional overlays that capture attention
• Floating Bars – Sticky header or footer bars that scroll with visitors
• Fullscreen Welcome Mats – High-impact interstitials for maximum visibility
• Slide-Ins – Non-intrusive corner notifications that slide into view
• Inline Forms – Embedded forms that blend naturally into your content
• Coupon Wheels – Gamified spin-to-win campaigns that boost engagement

OptinMonster’s drag-and-drop builder lets you create visually stunning campaigns without touching a single line of code. You can click on any element in your campaign (text, images, buttons, forms, and more) and instantly access all the editing tools you need.

Here are the blocks and features you can access in our builder:

• Basic design blocks including columns, form fields, text, buttons, images, videos, icons, dividers, and spacers
• Multiple campaign views beyond the standard optin and success pages to create personalized visitor experiences
• Countdown timer block to create urgency and boost conversions
• Yes/No block to create two-step optin forms
• Smart Tags that can personalize your content based on visitor behavior and preferences
• AI-powered Smart Optimizations that can improve your campaign copy with one click
• Stock image library, so you never have to leave the builder to find professional photos
• Custom HTML/CSS/JavaScript support for unlimited design possibilities
• WPForms integration block to embed your existing WordPress forms
• Custom block saver to save and reuse your best-performing design elements across campaigns
• Mobile editor to fine-tune how your campaigns look on smartphones
• MonsterEffects™ to add eye-catching animations and sound effects

Previously, we mentioned that you need to choose between the classic and new builder in Privy before you can even start designing.

Privy’s classic builder is mainly for embedded forms, banners, landing pages, and their spin-to-win campaigns. When you want to edit text or change an image in this builder, you can’t just click on it like you would in most modern software.

Instead, you have to find and select that element from a list in a sidebar panel, which is not as flexible as the standard drag-and-drop editor.

Here’s what we found frustrating: if you want to edit a different campaign view, you must first completely save your current work. Then you navigate back to the main menu to access and edit that view.

This constant saving and switching between screens turns simple edits into a time-consuming mess.

Their newer builder works more like what you’d expect from modern tools. You can edit elements directly and customize different campaign views on the same page without all the back-and-forth navigation.

However, the available campaign types here are limited to popups, fullscreens, flyouts, and bars. Plus, you get access to more advanced blocks like radio buttons, checkboxes, mini quizzes, countdown timers, and product recommendations that sync with Shopify.

The real problem isn’t that either builder is bad. It’s that having two builders creates unnecessary complexity. You might start a campaign in one builder, then realize you need a feature that’s only available in the other one.

🏆 Winner: OptinMonster

OptinMonster makes customization simple and powerful, giving you everything you need in one easy builder:

• ✓ One simple builder means no confusing choices (you don’t have to pick between different tools every time you make a campaign)
• ✓ All campaign types together – create popups, slide-ins, bars, and more without switching to different builders
• ✓ Smart time-saving tools like saved blocks, AI help, and 700+ ready-made templates that Privy doesn’t have

OptinMonster vs Privy: Analytics & Testing

You can’t improve what you can’t measure. That’s why smart marketers rely on detailed analytics and A/B testing to turn good campaigns into great ones. The difference between guessing and knowing can mean thousands of extra leads and sales every month.

OptinMonster’s analytics focus on actionable insights that directly impact your bottom line. Our dashboard provides a clear overview of all your campaigns at a glance and lets you dive deep into individual campaign performance when you need specifics.

• Visitors – The total number of people who have viewed your campaign, giving you insights into the total reach of your campaigns
• Impressions – How many times your campaigns were seen across all webpages
• Conversions – How many visitors took your desired action, e.g., subscribing to your email list or clicking a special offer
• Conversion Rate – The percentage calculated as (conversions ÷ visitors) × 100, which is the most important metric for measuring campaign success
• Top Pages – Which pages on your website generate the most campaign views and conversions
• Top Campaigns – Which campaigns perform best so you can replicate successful strategies

You can filter this data by date range to easily compare performance across different time periods, seasonal trends, or after making campaign changes.

Now, what if you want to track sales too? Many businesses use OptinMonster to make money directly, not just collect email addresses. That’s why we also have a Revenue Attribution feature that shows exactly how much money your campaigns generate from eCommerce transactions.

If you need more data, you can easily integrate OptinMonster with Google Analytics to get deeper insights into visitor behavior and campaign performance.

When it comes to A/B testing, OptinMonster makes optimization data-driven yet extremely simple. Just click on the ‘Create Split Test’ button on the dashboard, and you can:

• Test one element at a time for accurate results (like changing just the headline or button color).
• Create unlimited variations by duplicating child campaigns within any split test.
• Pick the campaign with the highest conversion rate (we’ll automatically remove the other campaigns and make your winner the primary campaign).

To make sure there’s no bias, we randomly assign traffic between your original campaign and test variations. This makes sure that each version gets a fair chance.

One of the great things about OptinMonster is your ability to test and adjust in real time. The options provided pretty much give you all you need for any kind of optin situation that you need. From time based prompted lightboxes to mobile specific formats, OptinMonster seems to have it all. Using OptinMonster, we increased revenue 9.5% for our client, America’s Professor.

Matt Erickson

Director of Marketing, National Positions

Privy takes a similar approach to analytics, tracking core performance metrics across their dashboard and individual campaign views. Their system shows total signups, views, orders, and revenue with date filtering options to help you analyze performance over specific time periods.

Unfortunately, their revenue tracking is only available for Shopify and BigCommerce users.

What sets Privy apart is its automatic Profile Attributes detection. When someone signs up through a Privy campaign, they automatically capture additional visitor data, including:

• The specific page where the signup occurred
• Browser information and device details
• Visit history and approximate location
• Previous interaction patterns with your site

This data appears in individual contact records and can be exported or used for advanced segmentation in future email campaigns. It’s particularly valuable for eCommerce businesses that want to understand their customer journey better.

When it comes to split testing, Privy offers several features for marketers who prefer automated optimization, like automatic test termination after reaching a specific number of participants and custom traffic allocation for the split test variants.

🏆 Winner: Privy

Privy takes the lead in analytics and testing with features that provide more comprehensive insights and automated optimization:

• ✓ Automatic Profile Attributes capture detailed visitor data like signup pages, browser info, and interaction history
• ✓ Advanced split testing controls with custom traffic allocation and automated test termination based on participants or time limits
• ✓ More specific metrics like signups and orders that give clearer business insights

OptinMonster vs Privy: Value for Money

When you’re paying monthly for software, you want to know that every dollar spent directly contributes to growing your business and capturing more leads.

Both OptinMonster and Privy offer multiple pricing tiers, but their approaches to value and cost structure differ significantly.

Our pricing is based on OptinMonster campaign views, not your total website traffic, meaning you only pay when visitors actually see your campaigns.

Here’s how our subscriptions break down:

• Basic ($7/month) – 1 website, 2,500 campaign pageviews, all campaign types (popups, floating bars, slide-ins, sidebar forms, inline forms, fullscreen campaigns), and basic integrations with major email services
• Plus ($19/month) – 2 websites, 10,000 campaign pageviews, everything in Basic plus A/B split testing capabilities, advanced integrations, Yes/No two-step forms, and content locking features
• Pro ($29/month) – 3 websites, 25,000 campaign pageviews, everything in Plus plus Exit-Intent® Technology, Revenue Attribution tracking, campaign scheduling, countdown timers, and 2 sub-accounts for team collaboration
• Growth ($49/month) – 5 websites, 100,000 campaign pageviews, everything in Pro plus geo-location targeting, AdBlock detection, eCommerce-specific targeting, unlimited sub-accounts, and spin-to-win templates

Every subscription includes our Done-For-You Campaign Setup service, where conversion experts create a professional campaign for you. This alone is worth $297 in consulting fees, so you’re already getting tremendous value.

OptinMonster doesn’t offer a free tier, but we do provide a risk-free 14-day money-back guarantee so you can test our platform without commitment.

Privy offers two types of plans: one that specializes in lead generation only, and another that combines lead generation and email + SMS marketing.

For the first option, here are the pricing details:

• Basic Convert ($12/month) – Limited to 10,000 total website pageviews, 3 pre-built campaign templates only, basic popup and exit-intent functionality, and one after-signup email per display
• Convert ($24/month) – Unlimited popups and flyouts, more campaign customization options, but still limited to lead capture features only. Pricing scales with total pageviews (e.g., it can go up to $42/month for 15,000 pageviews)

Meanwhile, here is the pricing information for the second type of plan, which is based on contact list size rather than pageviews:

• Starter ($30/month) – Full Convert plan functionality plus email marketing, up to 1,500 email contacts, unlimited list growth tools, and complete email campaign management
• Growth ($45/month) – Everything in Starter, up to 2,000 email contacts, 75 text contacts, 450 text sends, and advanced segmentation and automation

The pricing of both OptinMonster and Privy may look comparable now, but let’s give you a demonstration to show you the real value.

Let’s say your website gets 50,000 monthly pageviews, but you only show targeted campaigns to 5,000 high-intent visitors (like those viewing pricing pages or spending 2+ minutes on your site).

• If you’re on the Privy Convert plan, you’d pay based on all 50,000 pageviews, potentially $84 per month.
• If you’re on OptinMonster, you can pay just $19/month for our Plus plan since you’re only charged for the 5,000 actual campaign views (which fits within the 10,000 pageview limit), saving you $65.

However, if you need email marketing functionality, Privy’s Starter plan ($30/month) becomes more attractive since this pricing is based on your contact list size rather than pageviews.

That being said, if you already have an email marketing service, this may not be necessary for your business.

Think of what you’re not getting from Privy but can get with OptinMonster for less money. For example, the free Done-For-You Campaign Setup, our much easier-to-use campaign builder, and more targeting and display rules out of the box.

🏆 Winner: OptinMonster

• ✓ Pay only for campaign views, not total website traffic
• ✓ Free Done-For-You Campaign Setup worth $297 included with every subscription
• ✓ More value than Privy with advanced targeting features and intuitive campaign creation