How to Show Campaigns on Desktop and Mobile Devices

OptinMonster makes it easy to show campaigns on specific devices. You can create campaigns to target just mobile or non-mobile visitors and more.

In this article, you’ll learn how to show campaigns on desktop and mobile devices.

Before You Start

Here are some things to know before you begin:

Mobile Templates

Mobile campaign templates require a Pro or higher subscription.

When you create a campaign in OptinMonster you can optimize the design and target only mobile traffic on your site using our mobile templates.

To create a mobile campaign, follow these steps:


  1. From the OptinMonster Dashboard, select the Create New Campaign button.
    Create New OptinMonster Campaign
  2. On the next screen, you’ll choose the campaign type and template you want to use. In the filter options, choose Mobile to view mobile-specific campaign templates.
    sample of mobile templates from app
  3. Once you’ve chosen the template you want to use, finish creating your campaign as usual. The new mobile campaign will show only to mobile visitors with no option to target other devices.

Device Targeting

Device targeting requires a Plus or higher subscription.
What is Device Targeting

Unless you’ve chosen a mobile template when creating your campaign, by default it will show on all devices (phone, tablet, and desktop).

You can use the device targeting rule in the Display Rules to show or hide your campaign on specific devices.

To target your campaign to specific devices, follow these steps:

  1. In the campaign builder, navigate to the Display Rules view.
  2. Begin editing your rules and when adding a new rule choose visitor’s device from the dropdown.
    Visitors device rule
  3. In the next dropdown, select is  or is not to determine how you want to match the device rule.
    Device operator
  4. You’ll then have the option to choose which device you want to target from the third dropdown. Choose from MobileTablet or Desktop.
    Device rule device selector
  5. When you’re finished, click Save.



How do I target just mobile phones but not tablets?

The Mobile option targets mobile phones only.

Yes, MonsterLinks will always work and are the one exception to the device rule.