How to Show Campaigns on Desktop and Mobile Devices

OptinMonster makes it easy to show campaigns on specific devices. You can create campaigns to target just mobile or non-mobile visitors and more.

In this article, you’ll learn how to show campaigns on desktop and mobile devices.

Before you start, device targeting is available with a Plus or higher subscription.

By default any campaign that is not mobile-only optimized will show on all devices.

You can create Mobile-only optimized campaigns with a Pro or higher subscription.

Important: If you are editing a mobile-only optimized campaign there will be no option to add a Device Targeting Display Rule. This is because mobile-only optimized campaigns are designed to show only on mobile phones. Learn more about mobile-only optimized campaigns here.

This article covers specific settings in the Display Rules. If you’re just getting started we recommend reading our general Display Rule documentation first.

Configure Device Targeting

You can use the device targeting rule in the Display Rules to show or hide your campaign on specific devices.

To target your campaign to specific devices, follow these steps:

  1. In the campaign builder, navigate to the Display Rules view.
    Navigate to the Display Rules in the OptinMonster campaign builder.
  2. Next, add or modify an existing rule, by searching for Visitor’s Device.
    Visitor's Device rule in OptinMonster to target specific devices.
  3. Finally, configure the rule by selecting is or is not and then selecting the device(s). You can select more than one device option if desired.
    Configure the Visitor's Device rule.
  4. When you’re finished, Save the campaign.


How do I target just mobile phones but not tablets?

The Mobile option targets mobile phones only.

Yes, MonsterLinks will always work and are the one exception to the device rule.

Why don’t I have the Device Targeting options in the Display Rules?

If your campaign is a Mobile-only campaign, no device targeting options will appear in the Display Rules. This is because Mobile-only campaigns will show on mobile phones by default with no option to change the device.

You can convert a Mobile-only campaign to a standard campaign if you prefer to show it on other devices.

If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

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