How to Show Campaigns on Desktop and Mobile Devices

Would you like to target both Mobile and Non-Mobile Devices? With OptinMonster, you can create campaigns targeted specifically to certain devices to help improve your conversion rate for your campaigns.

REQUIREMENTS: Device targeting requires a Plus Subscription.

What is Device Targeting

By default, all campaigns will show on all devices. However, just because a campaign can show on all devices does not mean that it should or that you even want it to show on every device.

There are times you may want to show an offer specifically to mobile users, or show a larger sign-up form only to desktop users.

With OptinMonster’s Device Targeting rule, you have the power to customize and optimize your campaigns to better serve your web visitors and increase your conversion rate for your campaigns.


How to Target Specific Devices?

To target your campaigns by device, you will want to add a display rule. In the Display Rules screen of the Builder, add a rule for visitor’s device.

Visitors device rule

You will then have 2 options to set. The first is to choose whether the condition is or is not:

Device operator

The second determines type of device. Choose from mobile, tablet, or desktop:

Device rule device selector

NOTE: If this is your first time working with Display Rules in the Builder, you should take a minute to review our Display Rules documentation to become familiar with their function and purpose.
Show on Non-Mobile Devices Only

To show on non-mobile devices, you have a couple of ways of achieving that setup. The easiest way is to have your settings:

  • is desktop

However, you could add a bit of flexibility if you wanted something like the fullscreen campaign to show on tablets and desktops, but not phones. In that case, you could put:

  • is not mobile
Show on Mobile Devices Only

To show your campaign specifically on mobile devices only, you again have options. You can have your settings be:

  • is not desktop

For more precise control, you could create 2 rulesets, which is beneficial if you want different rules for each kind of mobile device.

  1. Ruleset 1 — is mobile
  2. Ruleset 2 — is tablet

If you want to target specifically phones:

  • is mobile

To target just tablets:

  • is tablet
Congratulations, you know can target specific devices in OptinMonster.

Looking for even more targeting? Check out the geo-targeting addon and target specific locations with your campaigns.


Frequently Asked Questions

A: Yes, MonsterLinks will always work and are the one exception to the device rule.