OptinMonster Documentation

Documentation, Reference Materials, and Tutorials for OptinMonster



How to Create a Campaign to Target AdBlock Users

How to Create a Campaign to Target AdBlock Users

You can use OptinMonster’s Ad-Block Targeting Display Rule to specifically show or hide a campaign to visitors using ad-blocker tools including AdBlock, AdBlock Plus and uBlock Origin.

In this article, you’ll learn how to target ad-block users to show or hide your OptinMonster campaign.

Before you start, Ad-Block targeting requires a Growth subscription.

OptinMonster periodically updates the domain we serve resources from to get around ad-blockers. This method is not foolproof and some of your website visitors may also have custom block lists we can’t account for.

For the best results, we recommend using our Custom Domains feature to serve OptinMonster resources from your own domain.

Configure Ad-Blocker Targeting Rule

Because OptinMonster itself is not affected by ad-block, you can use OptinMonster to send targeted messages straight to your web visitors who are utilizing ad-block.

When you are ready to use the Ad-Blocker Targeting rule, follow these steps:

  1. Navigate to the Display Rules view of the campaign builder.
    Navigate to the Display Rules in the OptinMonster campaign builder.
  2. Next, add or modify an existing rule, by searching for Ad-Blocker Targeting.
    Select Ad-blocker Targeting from the OptinMonster campaign builder.
  3. Next, configure this to show to users who have ad-block enabled or disabled.
    Configure the Ad-blocker Targeting rule.
  4. When you are finished, Save the campaign.


Why would I need to use the Ad-Blocker Targeting Rule?

The ability to target users who are running ad-block is incredibly beneficial because it helps ensure that your ads are seen.

One of the main reasons people allow advertisements on their site is because the sponsors pay money for that advertising space. That money goes to maintaining the site (or it should!)

Therefore, if web visitors do not see the advertisements, the sponsors do not pay money out. If there is no money paid from the advertisement sponsor then there is no money to help maintain the site. If the site becomes too cost-prohibitive, the site is down and the valuable resources being sought after by web visitors are now gone.

Why can’t I just show my campaign to all visitors?

By default, your campaigns will show to all users.

The Ad-Block Targeting Rule lets you specifically target visitors who are, or are not, using ad-blockers.

For example, if you wished to show a popup message asking site visitors to disable their ad-blocker while browsing your site, you can choose to show that campaign only to visitors who are using ad-blockers and hide it from visitors who are not.

How else can I protect my site from those using ad-block?

You could create a content locking inline campaign.

Will my other campaigns conflict with one another when using an Ad-Block Campaign?

No, you do not need to edit your other campaigns. Your ad-block-focused campaigns automatically will have a higher priority over your other campaigns.

Therefore, any active Ad-Block Campaigns will be loaded first and should get priority over your other campaigns.


My own ad-blocker is interfering with OptinMonster.

For the most consistent experience, we recommend using our Custom Domains feature to serve OptinMonster resources from your own domain.

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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

chris zelig medstar media

Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

joe lowe american bird conservancy

Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com