How to Activate Exit-Intent® in OptinMonster

OptinMonster makes it easy to convert abandoning visitors using our powerful Exit-Intent technology. Show your campaign at the precise moment a visitor decides to leave your site.

In this article, you’ll learn how to active Exit-Intent in OptinMonster.

Before You Start

Here are some things to know before you begin:

  • Exit-Intent is available with a Pro or higher subscription.
  • Exit-Intent can be used with any popup type campaign (e.g. Lightbox, Fullscreen, Floating Bar, and Slide-In). It cannot be used with Inline campaigns.
  • Exit-Intent is one of our most effective campaign triggers, easily increasing conversions by 2x or more.

Activate Exit-Intent

When you create a campaign in OptinMonster you can rapidly increase conversions by triggering it to appear using a Exit-Intent.

To active Exit-Intent, follow these steps:

  1. Navigate to the Display Rules tab in the campaign builder.
    Display Rules Tab
  2. Next, add a rule to your ruleset and choose exit detected from the dropdown.
    Choose Exit-Intent Rule Exit Detected
  3. When you’re finished, click Save.


What is the Exit-Intent Sensitivity Setting?

The Exit Sensitivity setting controls how sensitive the API is when detecting the intent to exit

The sensitivity can be set to Low, Medium or High sensitivity.

Exit Sensitivity

Each setting correlates to a specific pixel value on the sides of the browser window. When the visitor is that many pixels away from exiting the browser window with their mouse, the campaign will be triggered to appear. The pixel value for each setting is as follows from the sides of the browser window:

  • Low: 1 pixel
  • Medium: 50 pixels
  • High: 150 pixels

When the visitor moves their mouse towards the top of the browser window no pixel value is applied, rather they must exit the browser window completely to trigger Exit-Intent.

Does Exit-Intent work on mobile?

No, Exit-Intent will not trigger campaigns on mobile devices.

When configuring campaigns that show on mobile devices we recommend using our Inactivity Sensor rule in place of Exit-Intent. This rule allows you to show the campaign when a user has stopped all activity, including clicking and scrolling, for a given amount of time. You can add this using the + Add a new ‘OR’ rule button to show on either exit or inactivity, whichever trigger occurs first.

How does Exit-Intent Work?

OptinMonster’s Exit-Intent Technology works by tracking the user’s mouse position and triggering a campaign as the mouse approaches the top or sides of the browser window – indicating they intend to navigate away from your site.