OptinMonster vs ConvertBox
OptinMonster and ConvertBox can create popups and opt-in forms, but differ in features and pricing. Read our comparison to see which one is best for you.
OptinMonster vs ConvertBox: An Overview
Campaign Types
Templates
Lightbox Popups
Countdown Timers
Floating Bars
Slide-in Scroll Boxes
Embedded Forms
Fullscreen Welcome Mats
Gamified Spin-to-Win
Multi-Step Campaigns
Targeting and Display Rules
Exit-Intent®
Device Targeting
Geo-Location Targeting
Browser Targeting
Time-Based Triggers
InactivitySensor™
AdBlock Detection
Campaign Sequences
eCommerce Targeting
Analytics & Testing
Real-Time Analytics
Split Testing
Revenue Attribution
Support
Email Ticket Support
Knowledge Base
Live Chat Support
24/7 AI Chat Support
Done-For-You Setup
Pricing
Starting Price
Free Tier
OptinMonster
700+
$7/month
ConvertBox
100+
$495/lifetime
See How OptinMonster and ConvertBox Compare
Both tools help you create popups and forms to get more leads, but they work very differently in important ways that affect your success. Click on any section below to see exactly how they compare:
OptinMonster vs ConvertBox: Ease of Use
Nobody wants to spend hours figuring out how to create a simple popup. The best marketing tools should work right out of the box, letting you focus on growing your business instead of forcing you to wrestle with complicated software.
OptinMonster makes getting started simple with clear setup guides for every major website platform.
WordPress users have the easiest experience with a plugin that automatically adds all of their campaigns to their website. They don’t need to copy any code or add anything manually.
If you use other platforms, OptinMonster provides step-by-step guides that you can follow.
From here, you can start creating campaigns in OptinMonster. You can choose from over 700 ready-made templates or start from scratch with the Canvas option. The campaign builder keeps everything organized in simple tabs that guide you through the process:
- Design – Customize colors, fonts, images, and layout with drag-and-drop editing.
- Display Rules – Choose exactly when and where to show your campaigns.
- Integrations – Connect your email service or store leads directly in OptinMonster using Monster Leads.
- Analytics – Track performance metrics once your campaigns go live.
- Publish – Review everything with a pre-launch checklist and publish your campaign!
OptinMonster also includes time-saving features designed to get you results faster, such as:
- Playbooks – Ready-made campaigns with proven copy, design, and targeting rules already configured. You just need to make small tweaks to match your brand and launch it.
- Done-For-You Campaign Setup – OptinMonster’s conversion experts will create one professional campaign for you as part of every subscription, so you can start converting visitors from day one.
After launching a few campaigns, you can track everything from our user-friendly dashboard.
You get a complete overview of performance across all your campaigns, organize your campaigns into folders for easy management, pause your campaigns when you need to make updates, and duplicate them to replicate your successes.
ConvertBox is also easy to use, but the setup process requires more manual work. WordPress users can install their plugin, but you still have to copy and paste code from the ConvertBox website to connect your account, which adds an extra, unnecessary step to the process.
If you use any other platform, you must manually add JavaScript code to every page on your website.
ConvertBox’s dashboard is simple and easy to navigate. Its clean, minimal design allows you to see basic performance metrics and organize your campaigns into folders.
ConvertBox’s campaign builder also follows a logical workflow and has a similar tab structure: Customize, Display, Targeting, and Launch. So, it’s easy to follow the steps from design to launch.
One important limitation with ConvertBox is that the platform doesn’t store leads for you, so you must connect an external email service for every campaign you create. This means you can’t capture leads without setting up another service first.
At OptinMonster, we offer Monster Leads to provide built-in lead storage so that you can start capturing leads immediately without connecting any external services. You can always integrate with your email service provider later, but Monster Leads ensures you never miss a conversion while you’re setting up your marketing stack.
🏆 Winner: OptinMonster
OptinMonster wins on ease of use because it removes technical barriers and gets you converting visitors faster:
- ✓ The tab-based campaign builder guides you through each step with clear organization and a pre-launch checklist.
- ✓ The WordPress plugin works completely automatically with no code copying or manual steps, unlike ConvertBox’s plugin, which still needs manual configuration.
- ✓ Playbooks and Done-For-You campaigns get you results faster than building everything from scratch (not available in ConvertBox).
- ✓ Monster Leads lets you start capturing leads immediately without setting up external services first, while ConvertBox requires email service integration for every campaign.
OptinMonster vs ConvertBox: Campaign Customization
Great campaigns start with the right foundation, but they succeed when you can customize every detail to match your brand and audience perfectly.
OptinMonster gives you complete creative control with six powerful campaign types designed for different marketing goals:
- Lightbox Popups – Perfect for lead magnets and special offers that grab attention without overwhelming visitors
- Fullscreen Welcome Mats – Ideal for first-time visitors when you want maximum impact and conversions
- Floating Bars – Great for announcements, promotions, or calls-to-action that stay visible as visitors scroll
- Slide-in Scroll Boxes – Excellent for capturing engaged readers who’ve shown interest by scrolling through your content
- Inline Forms – Best for embedding opt-ins naturally within blog posts, pages, or product descriptions
- Coupon Wheels – Perfect for gamifying the opt-in experience and boosting engagement with interactive spin-to-win campaigns
With over 700 professionally designed templates, you can find the perfect starting point for any campaign. You can filter templates by device, goal, or category to quickly locate designs that match your needs.
If you prefer starting fresh, the Canvas template lets you build completely custom campaigns from scratch.
OptinMonster’s drag-and-drop editor makes customization simple and powerful. Simply click any element to instantly access editing tools for text, fonts, colors, images, and buttons. The builder includes comprehensive blocks and features that let you create exactly what you envision:
- Add text, images, videos, and optin fields to create engaging campaigns that collect the visitor information your business needs.
- Use AI Smart Optimizations to improve your copy and headlines for better results.
- Display Yes/No forms to pre-qualify visitors and segment them based on their responses for personalized follow-up.
- Build countdown timers that urge visitors to act before the offer ends.
- Create multi-view campaigns to create complex funnels within a single setup. Based on visitor responses, show different thank-you messages, special offers, or follow-up questions.
- Personalize campaigns with Smart Tags that automatically insert visitor location, referral source, or other dynamic information for more relevant messaging.
- Fine-tune mobile appearance with the mobile editor to hide or show specific elements and ensure optimal performance across all devices.
- Insert MonsterEffects™ to add eye-catching animations and sound effects that grab attention without being annoying.
- Add HTML blocks to embed custom code and forms, or integrate third-party tools seamlessly into your campaigns.
- Save custom blocks you’ve designed for quick reuse in future campaigns without rebuilding from scratch.
OptinMonster is an easy to use, powerful conversion engine with infinite flexibility thanks to its feature-packed builder.
ConvertBox takes a simpler approach to campaign customization with two main categories:
- Overlay campaigns include sticky bars, slide-in callouts, center popups, and full-page takeovers that appear on top of your content.
- Embedded campaigns can be inserted directly into your page content in sidebars, pages, or posts.
The template selection is much more limited than OptinMonster’s extensive library. During our testing, we found only 9 template options for popups and similarly small selections for other campaign types.
ConvertBox’s drag-and-drop editor covers basic features like texts, images, videos, progress bars, countdown timers, and a mobile view editor. However, there are some notable customization options too, such as:
- A User Profile element that adds your profile picture to campaigns, making them look like personal messages or chat notifications to create a more conversational feel.
- A Teaser Box functionality that lets visitors minimize and reopen campaigns instead of closing them completely. OptinMonster also offers this feature when you create slide-in campaigns, plus you can customize how the minimized view looks to match your brand.
While ConvertBox’s editor handles basic customization needs, it lacks many of the advanced features that OptinMonster offers.
For example, you won’t find AI-powered optimizations, spin-to-win coupon wheel campaigns, or the ability to save custom blocks for reuse across future campaigns without rebuilding them from scratch.
🎉 Starting with almost 0 email signups, PortraitFlip added 750+ new leads in just 6 months by using spin-to-win campaigns and targeted mobile popups.
“OptinMonster is a perfect combination of beautiful design and user-friendly configuration which undoubtedly brings great conversion rates,” says owner Sunny Kumar.
🏆 Winner: OptinMonster
OptinMonster gives you more ways to create campaigns that stand out and convert:
- ✓ OptinMonster offers six different campaign types, including unique options like coupon wheels, while ConvertBox only provides basic overlay and embedded formats.
- ✓ With over 700 templates compared to ConvertBox’s limited selection of around 9 per campaign type, you’ll always find a design that fits your brand and goals.
- ✓ Advanced features like AI Smart Optimizations, Smart Tags for personalization, and MonsterEffects™ animations help your campaigns perform better than basic text and image campaigns.
OptinMonster vs ConvertBox: Targeting & Display Rules
The difference between a campaign that converts well and one that gets ignored often comes down to showing the right message to the right person at the perfect moment.
OptinMonster makes precise targeting simple with an extensive library of display rules and targeting options. All rules are organized clearly in the Display Rules tab of your campaign builder, where you can create sophisticated targeting without any technical knowledge.
Here are some go-to behavioral triggers used by our customers to capture visitors at the perfect moment:
- Time-based triggers, such as time on page or time on site, help you reach visitors when they’re most engaged and likely to convert.
- Exit-Intent® Technology detects when visitors are about to leave and shows your campaign as a last chance to convert them.
- Scroll-based targeting triggers campaigns when visitors scroll a certain percentage down the page, ensuring they’ve shown genuine interest in your content.
- InactivitySensor™ re-engages visitors who have stopped interacting with your site.
- MonsterLinks™ lets you trigger campaigns from any link, button, or image on your website.
🎉 Expat.com grew their community by 30,000 members per month using OptinMonster’s Cookie Detection and Exit-Intent® Technology to show personalized campaigns only to the right visitors.
Their targeted approach achieved a 50% increase in member registrations and a 2.09% conversion rate. Read the full case study to learn how they did it.
You can also get more specific with visitor characteristics and demographics:
- Device targeting shows different campaigns on mobile, tablet, or desktop.
- Geo-location targeting based on visitors’ physical location lets you show region-specific offers.
- New vs returning visitor targeting shows different messages based on familiarity with your brand.
- Browser targeting ensures technical compatibility and lets you create browser-specific messages.
- Referral source targeting customizes messages based on where visitors came from.
For advanced marketers, we include these powerful features to take your campaigns to the next level:
- Cookie retargeting lets you create custom targeting based on visitor behavior across multiple sessions, building sophisticated customer journeys that span multiple visits.
- MonsterChains allows you to show follow-up campaigns to visitors who opted into previous campaigns, display counter-offers to those who closed your initial campaign, or create complex sequences based on how visitors engaged with your other campaigns.
- AdBlock detection helps recover revenue from visitors using ad blockers.
- eCommerce-specific rules like shopping cart and product page triggers help online stores recover abandoned carts and promote related products at the perfect moment.
- HTML element targeting triggers campaigns based on specific page elements.
- JavaScript variable targeting enables complex technical integrations that connect your campaigns to advanced analytics, user data, or third-party tools.
Our rule combination system is intuitive and flexible. Rules are organized into rulesets where you can specify whether all conditions must be met (ALL logic) or just one condition (ANY ONE logic).
For example, you could create a ruleset that shows a campaign to visitors who have been on your site for more than 30 seconds AND are viewing a specific product page. Or you could set up a campaign to appear when visitors are from New York OR California OR Texas using ANY ONE logic.
You can save these conditions as custom rulesets and reuse them across multiple campaigns, making it easy to maintain consistent targeting without rebuilding rules from scratch.
ConvertBox separates targeting into two tabs:
- Display rules control when and where campaigns appear, while
- Targeting rules control who sees them.
The platform covers many basic targeting needs with features like time on page, scroll depth, inactivity sensor, and exit intent detection. They also offer link-triggered campaigns and cookie-based targeting.
For visitor targeting, ConvertBox includes visitor activity rules based on page views and sessions, page history tracking, referral source filtering, demographic targeting by country and device type, and WordPress login status.
On top of that, ConvertBox provides campaign interaction features that let you show or hide campaigns based on previous visitor interactions, plus conditional logic for showing different steps based on form responses.
However, ConvertBox lacks several advanced targeting options that we provide. For example, you won’t find AdBlock detection to recover lost revenue.
Most importantly for online businesses, ConvertBox doesn’t offer eCommerce-specific targeting rules like shopping cart triggers, purchase history targeting, or product-specific display rules.
🏆 Winner: OptinMonster
Compared to ConvertBox, OptinMonster provides more comprehensive options for precise visitor targeting:
✓ Advanced features like AdBlock detection and eCommerce targeting that aren’t available in ConvertBox
✓ MonsterChains™ that provides sophisticated campaign sequencing capabilities
✓ Our flexible ruleset system, which lets you create multiple targeting combinations within a single campaign
OptinMonster vs ConvertBox: Analytics & Testing
The best campaigns are built on data, not guesswork, which is why comprehensive analytics and testing capabilities can make or break your conversion optimization efforts.
OptinMonster provides detailed analytics that helps you understand exactly how your campaigns perform and impact your bottom line. Our dashboard analytics gives you a complete overview of all your campaigns with the essential metrics that matter most:
- Impressions – How many people viewed your campaign
- Conversions – Visitors who took your desired action
- Conversion rates – Percentage of visitors who convert
- Top campaigns – Your highest converting campaigns ranked by performance
- Top pages – Which pages on your site generate the most conversions from your campaign
For individual campaigns, you can drill down into detailed reports and filter data by specific date ranges to understand performance trends over time. This granular view helps you identify what’s working and what needs improvement across all your marketing efforts.
Our Revenue Attribution feature sets us apart by connecting your campaigns directly to real sales. While many tools only track email signups or form submissions, we show you exactly how much money each campaign makes for your business.
This is important because not all campaigns are about collecting leads. Many focus on driving immediate sales, promoting products, or increasing order values.
If you need more insights, you can connect OptinMonster with Google Analytics to get even deeper data about visitor behavior, traffic sources, and how your campaigns fit into your overall marketing funnel.
OptinMonster’s smart A/B testing helps you optimize campaigns through data-driven decisions. You can click on the ‘Create Split Test’ button to test one specific element at a time, such as headlines or button colors.
This focused approach clearly identifies what drives better conversion results rather than guessing what might work. Here are the highlights of our split testing feature:
- You can test as many versions as you want with unlimited variations of your campaigns.
- Fair testing happens automatically as we randomly show different versions to different visitors.
- One-click winner selection lets you instantly make your best-performing version the main campaign.
- Turn variations on or off anytime to control which versions visitors see.
🎉 Conversion expert Rich Page increased conversions by using OptinMonster’s A/B Testing. He started with a 1.4% conversion rate and tested different headlines, benefits, and call-to-action buttons.
His split testing efforts helped him achieve a 316% increase overall. Learn more about his strategy in our case study.
ConvertBox provides real-time analytics with core metrics including views, interactions, leads, and conversion rates. You can access an overall activity snapshot from the main dashboard or view detailed stats for individual campaigns.
One feature we find useful is the step-by-step breakdowns for multi-step campaigns, showing you exactly how visitors interact with each element and button click-through rates. This granular data helps you understand where visitors drop off in your funnels and which steps need improvement.
For testing, ConvertBox provides A/B split testing with two different approaches:
- Cookied Split Test – Shows the same version to returning visitors for consistency across their visits
- Regular Split Test – Randomly assigns different versions on each visit, even to the same visitor
You can create multiple test variations and track performance metrics to determine which version converts best.
However, ConvertBox has a significant limitation when it comes to measuring real business impact. The platform lacks revenue attribution capabilities entirely.
🏆 Winner: OptinMonster
OptinMonster wins on analytics and testing because we provide the complete picture of campaign performance and business impact:
- ✓ Revenue Attribution directly connects your campaigns to actual sales revenue, showing you the true ROI of your marketing efforts, while ConvertBox provides no revenue tracking at all.
- ✓ Smart A/B Testing focuses on testing one element at a time for clear, actionable results that you can use to improve all your campaigns.
- ✓ Proven results from customers like Rich Page, who achieved a 316% conversion increase using our testing features.
OptinMonster vs ConvertBox: Customer Support
When you’re trying to grow your business, the last thing you want is to waste hours searching for answers or waiting days for help with a simple question.
OptinMonster provides comprehensive support designed to help you succeed at every step of your journey. Our award-winning Customer Success teams are available Monday through Friday from 9 AM to 5 PM EST through email or live chat for personalized assistance.
When you need help outside business hours, Archie, our 24/7 AI chatbot, is available directly in the OptinMonster app to answer common questions and guide you to the right resources instantly. You can also check out our extensive documentation.
Beyond technical support, we provide extensive educational resources to help you master conversion optimization:
- OptinMonster University offers comprehensive guides and courses that teach you how to get better conversions and generate more leads.
- Weekly live webinars provide training sessions where you can ask questions directly to our conversion experts.
- The Inner Circle Facebook Group connects you with thousands of other OptinMonster users who share tips, ask questions, and celebrate their wins.
- Our conversion blog shares optimization strategies, industry tips, and campaign ideas you can implement right away.
What truly sets our support apart is our proactive approach to your success. Every OptinMonster subscription includes Done-For-You Campaign Setup, where our conversion experts create one professional campaign for you at no extra cost.
This means you can start converting visitors into leads from day one, even if you’re completely new to conversion optimization.
ConvertBox offers support through its help desk, with articles covering basic topics like creating campaigns, installation, and targeting rules. On weekdays, the support team aims to reply to tickets within 24 hours, with business hours from 9 AM to 6 PM NZST.
However, ConvertBox’s support resources are more limited than OptinMonster’s. When checking out their documentation, we found that they lack step-by-step guides on installing ConvertBox on non-WordPress platforms.
This can leave you confused if you’re a beginner trying to set up campaigns on Shopify, Squarespace, or other platforms where you need to manually add code.
ConvertBox also doesn’t provide the same level of educational support or proactive assistance that helps users actually improve their conversion rates over time. You won’t find comprehensive training programs, live expert sessions, or a community of users sharing proven strategies.
🏆 Winner: OptinMonster
OptinMonster has better customer support because we provide both technical assistance and the education you need to succeed:
- ✓ Done-For-You Campaign Setup is included free with every subscription, while ConvertBox offers no proactive campaign assistance.
- ✓ Comprehensive educational resources like OptinMonster University, weekly webinars, and The Inner Circle community help you continuously improve your skills.
- ✓ 24/7 AI chatbot support through Archie provides instant help anytime, while ConvertBox only offers business hours support in New Zealand time zones.
- ✓ Up-to-date documentation and integration guides prevent the confusion that ConvertBox users often experience with outdated resources.
OptinMonster vs ConvertBox: Value for Money
Smart business owners know that the cheapest option isn’t always the best deal. True value comes from getting the features and results that actually grow your revenue.
Our pricing is based on campaign views, not total website pageviews, which makes it much more cost-effective for high-traffic sites.
A campaign view only counts when a visitor actually sees one of your OptinMonster campaigns, so you’re not paying for visitors who never interact with your marketing efforts.
Here are our subscription options that are designed to grow with your business:
- Basic ($7/month): 1 website, 2,500 monthly campaign views, unlimited campaigns, 700+ templates, basic Display Rules, and email integrations
- Plus ($19/month): 2 websites, 10,000 monthly campaign views, everything in Basic plus A/B testing, device targeting, InactivitySensor™, and Yes/No forms
- Pro ($29/month): 3 websites, 25,000 monthly campaign views, everything in Plus in addition to Exit-Intent® Technology, countdown timers, and revenue tracking
- Growth ($49/month): 5 websites, 100,000 monthly campaign views, all features including advanced display rules, gamified coupon wheels, and eCommerce targeting
We don’t offer a free tier, but every subscription comes with a 14-day money-back guarantee, so you can test OptinMonster risk-free and see real results before committing.
Plus, every subscription includes a Done-For-You Campaign Setup (valued at $297), in which our conversion experts create one professional campaign for you at no extra cost.
I own a digital publishing business and we’ve been trying to integrate some new optin systems onto our site for ages but were having so much trouble finding the best system. Then I found OptinMonster and the world is a better place! Your system is so easy to use and is written in a language I understand. It’s a good value for money and it really delivers.
ConvertBox takes a different approach with a one-time lifetime payment of $495 for their standard plan. This covers up to 10 websites, 250,000 views per month, unlimited campaigns, no branding, and lifetime updates.
They also offer a Pro upgrade for an additional $95 that increases limits to 50 sites and 500,000 views per month.
ConvertBox’s lifetime deal eliminates ongoing monthly costs, which appeals to businesses wanting to avoid recurring software expenses.
However, when comparing actual value, OptinMonster provides significantly more for your investment.
The Done-For-You Campaign Setup included with every OptinMonster subscription provides immediate value by giving you a professionally designed campaign from day one. ConvertBox doesn’t include any proactive setup assistance, leaving you to figure everything out yourself.
Moreover, our Revenue Attribution feature alone can help you identify which campaigns generate real sales revenue, potentially paying for your subscription many times over.
ConvertBox doesn’t offer any revenue tracking, so you’re missing crucial data about campaign return on investment.
Other than that, OptinMonster has a lot more advanced targeting features like AdBlock detection and eCommerce targeting that ConvertBox doesn’t offer.
🏆 Winner: OptinMonster
OptinMonster provides better value for money because you get more features and support that directly impact your bottom line:
✓ Campaign view pricing means you only pay when visitors actually see your campaigns, making it more cost-effective for high-traffic websites.
✓ Done-For-You Campaign Setup included free provides immediate professional value that ConvertBox doesn’t offer.
✓ Revenue Attribution helps you track actual sales from your campaigns, potentially paying for your subscription many times over, while ConvertBox provides no revenue data.
✓ Advanced targeting features that help you create more effective campaigns that generate better results than ConvertBox’s basic options.
Why Choose OptinMonster Over ConvertBox
After comparing both platforms across every major feature, OptinMonster clearly stands out as the better choice for businesses that want to turn more visitors into customers.
While ConvertBox offers basic popup features, OptinMonster provides advanced tools, professional support, and proven results that help you grow your business and make more money.
More Campaign Options and Easy Customization
- Six different campaign types, including unique Coupon Wheels that ConvertBox doesn’t offer
- Over 700 professionally designed templates vs ConvertBox’s limited selection of around 9 per type
- AI Smart Optimizations and MonsterEffects™ animations that ConvertBox lacks
- Multi-view campaigns for complex funnels within a single setup
Better Targeting to Reach the Right People
- MonsterChains™ to create sophisticated campaign sequences
- AdBlock detection to recover lost revenue (not available in ConvertBox)
- eCommerce-specific targeting rules for online stores that ConvertBox doesn’t provide
- Flexible ruleset system for precise targeting combinations
Track Real Results and Get Better Performance
- Revenue Attribution shows actual sales from campaigns (ConvertBox offers no revenue tracking)
- Smart A/B Testing with unlimited variations and easy winner selection
- Done-For-You Campaign Setup included free (ConvertBox provides no setup help)
- 24/7 AI chatbot support plus comprehensive educational resources ConvertBox lacks
Start your 14-day risk-free trial today and get a professional campaign created by our conversion experts.
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In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!
I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.
Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.
