How to Create a Mobile-Only Campaign

By default, all OptinMonster campaigns appear on all devices. But we’ve made it super simple to create campaigns that appear ONLY on mobile devices using these templates specifically designed to convert better for mobile users.

In this article, you’ll learn how to create a campaign that appears only on mobile phones using one of our mobile-only templates.

Before You Start

Here are some things to know before you begin:

  • Mobile-only templates are available with a Pro or higher subscription.
  • Mobile-only templates will show on mobile phones by default with no option to show them on other devices.
  • While mobile-only templates are designed just for mobile, you can target any other campaign to be shown on specific devices using our Device Targeting display rule.

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Create Mobile-Only Campaign

When you create a campaign in OptinMonster you can optimize the design and target only mobile traffic on your site using our mobile templates.

To create a mobile-only campaign, follow these steps:

  1. From the Campaigns screen, select the Create New Campaign button.
    Select the Create New Campaign button to get started in OptinMonster.
  2. From the modal, select Templates as the type of campaign you’d like to create.
    Select Templates from the popup modal to begin selecting a campaign template in OptinMonster.
  3. On the next screen, once you’ve selected the Campaign Type, filter the templates available using the Device: Mobile Specific (Optimized) option.
    Mobile optimized template filter in the OptinMonster campaign creation screen allows you to see only mobile templates.
  4. Choose the template you wish to use for your campaign and proceed with creating your campaign as usual.
  5.  Your new mobile campaign will show only on mobile phones with no option to target other devices.

Convert to Mobile-Only

You can also convert any existing campaign to be mobile-only.

To convert a campaign to mobile-only, follow these steps:

  1. In the campaign builder, select the Campaign Details in the bottom footer bar.
    The campaign details inside the builder.
  2. A popup modal will appear where you can enable Mobile Campaign.
    Enable Mobile Campaign in the campaign details.
  3. Once applied, your campaign will update to appear within the bounds of a mobile phone preview in the builder, like this:
    Mobile preview of campaign in the builder.
  4. When you’re finished, Save your campaign.
  5. Your campaign will now show only on mobile phones by default.

If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →


Can I convert a mobile-only campaign back to a standard campaign?

Yes! Just follow the steps in the previous section, toggling the Mobile Campaign option off and saving the change. Please note that you may need to edit the campaign’s design to fit your needs after converting to or from mobile-only.

Do I have to have a campaign specifically for mobile traffic?

Not at all. If it better fits your workflow and goals you can instead create a standard campaign. If your campaign is not mobile-only, it will show on all devices by default and you can use the Display Rules to target the campaign to Desktop, Tablet, and/or Mobile Phone.

We typically recommend creating a separate campaign just for mobile visitors so you can better control the design on small devices and track the conversion rate specific to mobile traffic.

How do I stop my campaign for Desktop traffic from also showing on Mobile?

You can control which devices your standard campaigns appear on using the Display Rules.


Why does my campaign design look weird after I’ve converted it?

You may need to adjust the campaign design after converting to or from mobile-only. This is not necessary if you create a mobile-only campaign from the start and do not convert because the design is already optimized for small screens.

Our pre-made mobile optimized templates use a single-column layout since this is best for small screens. The campaign you wish to convert to mobile may have a template with two or more columns.

Before you convert a campaign, we recommend you add a single column to the campaign, move all content within that column, and remove the previous multi-column block before proceeding.

This will ensure there is no unexpected whitespace above, below, or between elements in your campaign once converted to mobile-only.