36 Conversion Rate Optimization Tools that Pros Can’t Ignore

Conversions are the fuel that keep websites alive. Every conversion represents direct revenue or future revenue, so the higher your conversion rate, the more money you stand to make. These 36 conversion rate optimization tools can help you get the job done, simply and painlessly.

Research Tools…

1. Marketizator

marketizator

Marketizator is a market research app that allows you to create behavior-based surveys that monitor and evaluate what visitors do on your website.

2. SimilarWeb

similarweb

SimilarWeb can help you to research your competition. Take a peek at your competitors’ sites and best performing strategies, and learn how to improve your own.

3. Compete

compete

Compete is a tool that evolved specifically to address competitor and demographic concerns—it’s great when you’re doing initial behavioral and market research.

4. Owler

owler

Owler allows you to see all the details on your competitors. This app digs deep into competitor clients, and even offline data.

5. SurveyMonkey

surveymonkey

SurveyMonkey is one of the very best resources available if you want to learn about your target market. You just need to ask them the right questions.

6. Alexa

alexa

Alexa is a business intelligence platform that helps you make better marketing decisions and interpret your traffic across multiple platforms.

7. Woopra

woopra

Woopra tracks both anonymous and identifiable customers as they explore and engage with your site, giving you unprecedented access into the psychology of your users.

AB Testing and Conversion Tools…

8. OptinMonster

optinmonster

OptinMonster is the #1 lead generation tool. It is also one of the best lead generation software the market because it allows you to create, execute, manage, and analyze your conversion forms, all in one place.

9. AB Tasty

abtasty

AB Tasty, as the name suggests, is one of the most comprehensive AB testing and multivariate testing apps you’re going to find.

10. User Testing

usertesting

User Testing offers a suite of different services to test your site and user behavior, and monitor differences that emerge.

11. CrazyEgg

crazyegg

CrazyEgg is ideal for mapping out the general actions and attention of your users, making it a great AB testing tool. It’s also one of the best-known heat map tools available on the web.

12. MouseFlow

mouseflow

MouseFlow is a tool similar to CrazyEgg, recording user sessions with heatmaps, funnels, and other forms of analytics.

13. Loop11

loop11

Loop11 specializes in remote testing, which allows you to evaluate the functionality of your site from a distance.

14. Clicktale

clicktale

Clicktale is a user behavior app that helps you identify customer behavior, needs, and intent throughout the engagement process.

15. LuckyOrange

luckyorange

LuckyOrange is the perfect tool for you if you want more transparency to evaluate why users aren’t filling out your contact forms. It can automatically record certain sessions of user behavior for your eventual perusal.

16. PTEngine

ptengine

PTEngine is a tool that combines heat maps with general site analytics to help you more fully understand the paths of behavior your users take.

17. UsabilityHub

usabilityhub

UsabilityHub offers a number of different tests you can utilize in your pursuit of higher conversion rates, including question tests (like surveys), 5-second tests, click tests, and navigation tests.

Analytics and Measurement Tools…

18. Google Analytics

googleanalytics

Google Analytics offers pretty much every piece of information you’d ever need on your web visitors. And best of all, it’s completely free.

19. RJMetrics

rjmetrics

RJMetrics is a basic analytics platform and business intelligence tool that’s specifically created for SaaS and ecommerce industry sites. If that’s your niche, it should be a good fit.

20. Piwik

pikwik

Piwik is completely free and open-source, giving you the power of customizability. You can create, tweak, and own your reports, and even contribute to the software as a part of the community.

21. ChartBeat

chartbeat

ChartBeat is a suite of tools that help you to “create, capture, and capitalize” on the attention of your users.

22. GoSquared

gosquared

GoSquared differentiates itself by offering reporting metrics in real-time. It can help you understand the makeup and behavior of your web traffic as it unfolds throughout your site.

23. Formisimo

formisimo

Formisimo is an analytics tool that specializes in measuring user behavior as it relates to online checkout and enquiry forms specifically. If your conversion rates depend on form submissions, it’s ideal.

24. Cyfe

cyfe

Cyfe tracks your social media, marketing, sales, support, and even your infrastructure in one place. It’s an indispensable tool to learn more about your audience and how they interact with your brand.

25. Improvely

improvely

Improvely seeks to improve your campaigns by focusing on conversion tracking. It can also help you identify forms of click fraud.

26. Geckoboard

geckoboard

Geckoboard is all about creating and managing KPI dashboards, which attempt to visualize complex data sets from more than 60 different cloud integrations.

Organization and Efficiency Tools…

27. Google Sheets

googlesheets

Google Sheets allows you to create and collaborate on central spreadsheets and documents with your team— all for free.

28. Asana

asana

Asana is a productivity and time tracking tool that helps you entire team stay focused on their highest priorities.

29. Pocket

pocket

Pocket can help you organize your research and material. It’s especially great when you’re doing research and trying to remain efficient.

30. Evernote

evernote

Evernote can help you keep everything organized. Conversion optimization demands attention to a number of different areas at once, so this is a great tool for staying on top of it all.

Communication Tools…

31. Basecamp

basecamp

Basecamp is one of the biggest names in the project management industry, and for good reason— it has dozens of options and modes of communication for any team.

32. Trello

trello

Trello is another project management/team collaboration app to use in your ongoing optimization strategy. It’s perfect for organizing complex projects with simple visuals and communication.

33. WebEngage

webengage

WebEngage helps you understand how your outgoing messages are affecting your customers and conversion rates.

34. Slack

slack

Slack is one of the fastest-growing team communication apps on the web, and has a number of options and versions available for your team.

35. Skype

skype

Skype can keep your team on the same page no matter where they are or what they’re doing with group video.

36. Zoom

zoom

Zoom makes video web conferencing affordable, flexible and easy to use so you can quickly get your team on the same page, no matter where they are in the world.

All of these tools have the potential to help you improve your site’s conversion rate.

What are some of your favorite conversion rate optimization tools? Leave a comment and let us know.

If you’re interested in getting started with one, give OptinMonster a try. It has everything you need to build and maintain a conversion optimization strategy that works. Sign up for OptinMonster today!

Syed Balkhi
Syed Balkhi is the co-founder of OptinMonster. He was recognized as the top 100 entrepreneur under the age of 30 by the United Nations. He lives and breathes conversion marketing.

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