How to Create a Popup Coupon that Boosts Sales

Are you losing revenue on your site because you’re not making the right offers to your customers? If you’re not offering popup coupons, you’re definitely missing out… As eMarketer shows, among American shoppers, coupons have the biggest influence on purchase decisions, way ahead of suggestions from friends and ads from brands. With 71% citing coupons ... Continue Reading →

How to Measure Your Content Marketing ROI (The Metrics That Matter)

Is your investment in content marketing really paying off? If you don’t know your content marketing ROI (return on investment), you’re not alone… According to the Content Marketing Institute, most marketers aren’t even sure what a successful content marketing program looks like. How can you tell whether a blog post, tweet or lead magnet really ... Continue Reading →