I’m writer and digital marketer with over 15 years of experience. As a former marketing director for small nonprofits, I understand what it’s like to be a one-person marketing department. I’m here to help you generate more leads in less time.
Do you want to learn how to price a product so you can hit the sweet spot between value and profit? If you’re a small business owner or work for a startup, it can be tricky to determine the best price for a new product. According to a 2023 survey of over 8,000 U.S. consumers, ... Continue Reading →
Do you want to use email remarketing to drive more sales and grow your business? With email remarketing (also known as email retargeting), you can send more relevant and enticing offers and reminders to your leads and customers. How? By using the information you already have about your customers to target them more precisely. A ... Continue Reading →
Did you know that collecting customer feedback can help you transform the success of your business? Customer experience is one of the top factors in gaining new customers and building brand loyalty. In fact, research by PwC has found that companies with a strong focus on customer experience see 5x the revenue growth as those ... Continue Reading →
Do you want to use Google Search Console to track your website’s organic traffic and improve your Google rankings? In my work here at OptinMonster, I use Google Search Console every week to track the success of the articles I’ve written or updated. Within days of updating an article, I can get a clear picture ... Continue Reading →
Do you want to use social media affiliate marketing to build brand awareness and drive sales? You probably see examples of affiliate marketing every time you browse your favorite social platforms. Whether it’s a video review, a tutorial, or a coupon promo, social media influencers thrive by partnering with brands like yours to promote your ... Continue Reading →
Do you want to improve your marketing with A/B testing? A well-honed A/B testing strategy can skyrocket your lead generation, drive more sales, and improve conversion rates. A/B tests let you assess different versions of a webpage, email, or marketing campaign, and then you can fully launch the version that performs the best. With thorough ... Continue Reading →
