17 Tips for Writing Email Marketing Copy that Converts

Are you writing email marketing copy that’s just not getting the conversions you need? Getting your email marketing strategy right is both an art and a science. Part of both is understanding how to create high-converting copy. The good news is that by the time you’ve finished reading this guide, you’ll know the secrets of ... Continue Reading →

Why Ignoring Email Accessibility is Hurting Your Business

Are you wondering how to handle email accessibility better? You should be, because failing to send accessible emails is bad for business. Not only can it be illegal, but you’re ignoring a large audience who might not become your customers if you’re sending the wrong kind of emails. In this guide, we’ll explain how to ... Continue Reading →

5 Promotional Email Examples (And How to Write Your Own)

Want to write great promotional emails for your readers or customers, but not sure where to start? Try studying the promotional email examples sent by professionals and adapting their techniques. In this guide, we’ll look at five categories of great promotional email examples, and then show you the takeaways you’ll need to craft spellbinding emails ... Continue Reading →

14 Welcome Email Examples That Build Trust With Subscribers

Are your subscribers getting the right message with your welcome emails? The first email you send is crucial in building your relationship with your audience, so it’s important to get it right. We’ve previously written about engaging email subscribers from the start, but in this article we’re going to look at where some companies are ... Continue Reading →