How to Measure the Effectiveness of Your Email Campaigns

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the ROI of your campaigns. In this guide, we’ll show you how to measure the effectiveness of your email campaigns. ... Continue Reading →

What’s a Good Email Open Rate and How You Can Improve Yours

Want to know how your email marketing campaigns stack up against the competition? Your open rate is one of the most important performance metrics that you should pay close attention to. In this guide, we’ll share what’s a good email open rate and how you can improve yours. As a marketer/business owner, you or your ... Continue Reading →

Email Marketing vs Social Media Performance (2016-2019 Statistics)

Email or social media: which one is better? With so many consumers on social media these days, you may be wondering whether email marketing is still effective. In this post, we’ll share the 2016-2019 statistics and forecasts for email marketing vs social media performance. Is Email Marketing Still Effective? Over the past decade, social media ... Continue Reading →