How to Run a Successful Email Marketing Campaign (Step by Step)

Do know how to run a successful email marketing campaign? Wondering if your email marketing strategy is working? With around 269 billion emails sent each day, there’s a lot of competition for your audience’s attention. Those email numbers keep going up, too. That’s why it’s essential to learn how to do email marketing right, so ... Continue Reading →

13 Ways to Boost Your Marketing Email Click-Through Rate

Are you worried that your email marketing strategy isn’t working? If your email click-through rate (CTR) stats are underwhelming, you’re probably right. Let’s face it; if subscribers aren’t clicking your links, that means fewer leads and sales, which will affect your income. That’s why it’s essential to make more subscribers want to click. By the ... Continue Reading →

17 Tips for Writing Email Marketing Copy that Converts

Are you writing email marketing copy that’s just not getting the conversions you need? Getting your email marketing strategy right is both an art and a science. Part of both is understanding how to create high-converting copy. The good news is that by the time you’ve finished reading this guide, you’ll know the secrets of ... Continue Reading →

Why Ignoring Email Accessibility is Hurting Your Business

Are you wondering how to handle email accessibility better? You should be, because failing to send accessible emails is bad for business. Not only can it be illegal, but you’re ignoring a large audience who might not become your customers if you’re sending the wrong kind of emails. In this guide, we’ll explain how to ... Continue Reading →

5 Promotional Email Examples (And How to Write Your Own)

Want to write great promotional emails for your readers or customers, but not sure where to start? Try studying the promotional email examples sent by professionals and adapting their techniques. In this guide, we’ll look at five categories of great promotional email examples, and then show you the takeaways you’ll need to craft spellbinding emails ... Continue Reading →