Email Marketing vs. Social Media: Is There a Clear Winner?

The Internet has brought us questions for a generation… …Is the dress white and gold or blue and black? …Do you hear “Yanny” or “Laurel”? And, maybe more importantly to you, which is better for marketing: email or social media? There are more than 4.3 billion Internet users in the world and nearly 80% of ... Continue Reading →

Drip Email Campaigns: A How To For Successful Lead Engagement

Did you know that 79% of marketing qualified leads never convert? That’s an enormous percentage of qualified leads to just say, “Nah, nevermind.” So, what gives? It comes down to a lack of engagement. Engaged leads convert. But how do you keep leads engaged without spending all of your time babysitting emails? Automated drip email campaigns. ... Continue Reading →

5 Best Mailchimp Alternatives to Crush Email Marketing in 2019

Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all eCommerce companies. Mailchimp’s pricing plan can quickly go from affordable to expensive once you start building extensive marketing campaigns that use tools like advanced segmentation and send time optimization. Plus, Mailchimp doesn’t offer support ... Continue Reading →

10 Proven Ways to Reduce Email Unsubscribe Rates

Unsubscribes are a double-edged sword. On one side, you have people unsubscribing which is never good for the ego. On the other side, your list is doing a bit of self-cleaning. But, you’ll always wonder if you could’ve saved some of those unsubscribers, won’t you? You probably could have, and that’s why we’re here. In ... Continue Reading →