11 Social Media Metrics You Need to Nail Your Marketing Goals

Knowing which social media metrics need to be tracked to achieve your goals is imperative to make the best of social media analytics. That’s often easier said than done without any insight into which metrics actually matter. There are literally hundreds of social media metrics at your fingertips. It can be easy to get overwhelmed ... Continue Reading →

9 Ways to Grow Your Email List with Social Media

Do you want to get more email leads from your social media platforms? Social media is a great tool to attract a following, but unless you get those followers onto your email list, you risk losing them all if your account is suspended or deleted. In this post, we’ll share 9 ways that you can ... Continue Reading →

Email Marketing vs. Social Media: Is There a Clear Winner?

The Internet has brought us questions for a generation… …Is the dress white and gold or blue and black? …Do you hear “Yanny” or “Laurel”? And, maybe more importantly to you, which is better for marketing: email or social media? There are more than 4.3 billion Internet users in the world and nearly 80% of ... Continue Reading →

3 Easy Steps to Awesome User-Generated Content

You’re familiar with the Share a Coke campaign, right? Coca-Cola encouraged customers to share a Coke and share their experience on Twitter. And WOW, did they ever. People were excitedly taking selfies with bottles and cans of Coke products, giving the already recognizable brand loads of free advertising. Within 6 months of the campaign’s launch ... Continue Reading →

How to Boost Your Business with Facebook Messenger Marketing

Are you looking for a way to engage with your website traffic RIGHT NOW? Why not use Facebook Messenger to connect with your customers and site visitors? According to Facebook, there are more than 2 billion messages sent on their messaging platform each month between people and businesses alone. That’s a lot of messages between ... Continue Reading →