Email Marketing vs. Social Media: Is There a Clear Winner?

The Internet has brought us questions for a generation… …Is the dress white and gold or blue and black? …Do you hear “Yanny” or “Laurel”? And, maybe more importantly to you, which is better for marketing: email or social media? There are more than 4.3 billion Internet users in the world and nearly 80% of ... Continue Reading →

3 Easy Steps to Awesome User-Generated Content

You’re familiar with the Share a Coke campaign, right? Coca-Cola encouraged customers to share a Coke and share their experience on Twitter. And WOW, did they ever. People were excitedly taking selfies with bottles and cans of Coke products, giving the already recognizable brand loads of free advertising. Within 6 months of the campaign’s launch ... Continue Reading →

How to Boost Your Business with Facebook Messenger Marketing

Are you looking for a way to engage with your website traffic RIGHT NOW? Why not use Facebook Messenger to connect with your customers and site visitors? According to Facebook, there are more than 2 billion messages sent on their messaging platform each month between people and businesses alone. That’s a lot of messages between ... Continue Reading →