Are you missing out on revenue because people aren’t seeing your marketing campaigns at the right times? If you’re not scheduling your marketing campaigns so they’re super relevant to your audience, you could be hurting your business with irrelevant marketing. That’s because 61% of consumers prefer to see relevant offers. If they don’t think your ... Continue Reading →
19 Best Marketing Books To Level Up Your Marketing Strategy
As a busy marketer, it can be hard to keep up with the latest information. But if you don’t, you risk being left in the dust by competitors. Keeping up with industry news and blogs is helpful, but if you really want to get in-depth information, reading the top marketing books is still one of ... Continue Reading →
How To Nail Travel Industry Email Marketing To Win More Customers
How do you make your business stand out in an ultra-competitive, multi-million dollar industry? That’s a question that travel marketers have to wrestle with every day. Travel is one of the world’s largest industries, contributing US$7.6 trillion to the world economy, according to Statista. Global tourism revenue in 2016 was US$1.26 trillion, and around 1.2 ... Continue Reading →
21 Content Marketing Mistakes the Experts Really Regret
Are you worried about making a content marketing mistake that tanks your content strategy? You should be, because content marketing is a crucial part of attracting and retaining your customers, so getting it wrong can be costly. One of the best ways to avoid harming your reputation and revenue is to learn from the best. ... Continue Reading →
How to Get Actionable Insights with a Custom Google Analytics Dashboard
Do you really understand your visitors’ behavior on your website? If you don’t, you’re not alone, but you’re missing out on key insights you need to improve your business. A custom Google Analytics dashboard can help. Like most people, you’re probably using Google Analytics as a single tool to track website data, but if you ... Continue Reading →
Anatomy of the Perfect Optin Landing Page (Tips & Best Practices)
Do you know the secret of creating a good optin landing page? Landing page creation is an essential skill if you want to improve conversions and make more sales. This guide will explain everything you need to know to create your own high-converting optin landing pages. What Is a Landing Page? A landing page is ... Continue Reading →