13 Ways to Boost Your Marketing Email Click-Through Rate

Are you worried that your email marketing strategy isn’t working? If your email click-through rate (CTR) stats are underwhelming, you’re probably right. Let’s face it; if subscribers aren’t clicking your links, that means fewer leads and sales, which will affect your income. That’s why it’s essential to make more subscribers want to click. By the ... Continue Reading →

Why Ignoring Email Accessibility is Hurting Your Business

Are you wondering how to handle email accessibility better? You should be, because failing to send accessible emails is bad for business. Not only can it be illegal, but you’re ignoring a large audience who might not become your customers if you’re sending the wrong kind of emails. In this guide, we’ll explain how to ... Continue Reading →

How to Build an Email List for Your YouTube Channel

Want to grow your email list on YouTube? As the world’s second-largest search engine, YouTube offers a huge opportunity for business owners to generate more leads. In this guide, we’ll share how to build an email list for your YouTube channel. Did you know that YouTube is the third most visited site after Google and ... Continue Reading →

19 Quick and Dirty Tricks for Writing Better Emails

Are you looking for a quick way to improve your email marketing campaigns? Writing killer emails can be easy, once you know the tricks that smart marketers use. Here are 19 quick and dirty tricks that you can use to crush it with your next email campaign. 1. Keep Your Design Minimal The more simple ... Continue Reading →

6 Reasons You Need to Capture More Emails

You’ve probably heard it a thousand times: “Capture user emails to increase conversions.” Great. But what does increased conversions mean exactly? And why is it so important? Demystifying Conversions A conversion refers to any time a customer takes direct action. For example, when someone subscribes to your email list, that user has converted from a ... Continue Reading →

Why Email Marketing is Essential for Non-Profits

Creative, forward-thinking non-profit organizations have seen incredible success with email marketing for years. Still, some non-profits are just beginning to scratch the surface of what email marketing can do for their organization. Non-profits who utilize email marketing see higher engagement with key supporters, increased levels of participation among volunteers, and more generous giving from donors. ... Continue Reading →