Are you wondering how to handle email accessibility better? You should be, because failing to send accessible emails is bad for business. Not only can it be illegal, but you’re ignoring a large audience who might not become your customers if you’re sending the wrong kind of emails. In this guide, we’ll explain how to ... Continue Reading →
Are you looking for a quick way to improve your email marketing campaigns? Writing killer emails can be easy, once you know the tricks that smart marketers use. Here are 19 quick and dirty tricks that you can use to crush it with your next email campaign. 1. Keep Your Design Minimal The more simple ... Continue Reading →
You’ve probably heard it a thousand times: “Capture user emails to increase conversions.” Great. But what does increased conversions mean exactly? And why is it so important? Demystifying Conversions A conversion refers to any time a customer takes direct action. For example, when someone subscribes to your email list, that user has converted from a ... Continue Reading →
Creative, forward-thinking non-profit organizations have seen incredible success with email marketing for years. Still, some non-profits are just beginning to scratch the surface of what email marketing can do for their organization. Non-profits who utilize email marketing see higher engagement with key supporters, increased levels of participation among volunteers, and more generous giving from donors. ... Continue Reading →
