Imagine logging onto your favorite eCommerce site and being greeted by a friendly message, welcoming you to the store. You begin browsing. You’re not entirely sure what you want, but Mother’s Day is coming up, and you’ve been trying to find that perfect give for your mom. After a few minutes of searching, another message ... Continue Reading →
It feels good when people remember you, doesn’t it? Not just recognized by sight, but actually remembered by name? Your customers feel that way too. Personalization is a small gesture that can go a long way towards making customers feel welcomed and wanted. It’s not something you need to lose just because you only connect ... Continue Reading →
Ever wonder what the big deal is with eCommerce personalization? Let’s use an offline example to explain. When you go back to a restaurant you’ve visited before, it feels great when staff welcome you back and greet you by name, doesn’t it? And it’s a nice surprise when they acknowledge a special occasion like a ... Continue Reading →
If you’re not getting personal in eCommerce marketing, you’re making a costly mistake. We’re not just talking about revenue. It could cost you customers, too. Around 41% of customers switch companies because of poor online personalization and a lack of trust. In terms of money, poor eCommerce personalization costs US businesses around $756 billion a ... Continue Reading →
Is your online store performing as well as it could? Unless every single person who visits your store makes a purchase, there’s always room for improvement… and it may not be as much work as you think. If you know where to look, then just a few small tweaks can mean a 50% lift in ... Continue Reading →
If you’re not using eCommerce personalization, you’re definitely losing revenue. In the last year, businesses have lost $756bn because of poor personalization. But if you get it right, you can make huge gains. Gartner predicts a 15% profit boost by 2020 for those who successfully handle personalization in eCommerce. In this guide, we’re going to ... Continue Reading →
