Not sure what an effective lead generation form looks like? We’ve rounded up a list of the best lead generation forms that you can use for inspiration. We’ll also go through some of the psychological marketing strategies and design tips that make these lead generation forms so successful. This is a long article, so we’ve ... Continue Reading →
Confirmation Email: Best Practices, Examples, and Templates That Work
Did you know that a well-written confirmation email can boost your conversion rates and customer retention? It’s true! An automated confirmation email is a super easy way to provide excellent customer service. This will build customer loyalty over time, which can do wonders for your bottom line. In this ultimate guide, we’ll go over: What ... Continue Reading →
15 Best Practices for Email Subject Lines That Can Boost Open Rates
Do you want some email subject line best practices to enhance your email marketing? The subject line is the first thing that subscribers see. And they usually decide whether or not to open an email based on the subject line. So it’s worth it to spend some extra time and attention crafting this piece of ... Continue Reading →
What Is Lead Quality? And How to Measure It (+8 Bonus Tips!)
Despite having healthy traffic on your website or a remarkable landing page, are you still struggling to hit your revenue goals? If yes, then your lead quality could be the main culprit! You know what they say, “Quantity is just a number, but the quality is where it’s at.” And it’s true. The quantity of ... Continue Reading →
[Announcement] Get Better Conversions with these NEW Fields and Field Mapping!
The way the game of lead generation is played has changed. So, if you’re still just snagging email addresses or phone numbers, you need to read this. Growing email lists for the sake of growing them is no longer something that works. The good old days when getting an email was exciting are over, and ... Continue Reading →
What Is the Difference Between Upselling and Cross Selling?
Do you want to understand the difference between upsell vs cross sell? These two strategies may sound similar but there are important differences. The most effective sales tactic will depend on each specific situation. In this article, we’ll define upselling and cross selling, share examples, and explain the difference. By the end, you’ll know how ... Continue Reading →