Sharon Hurley Hall has been a professional writer for more than 25 years, and is certified in content marketing and email marketing. Her career has included stints as a journalist, blogger, university lecturer, and ghost writer.
Are you using the power of search engine optimization (SEO) for lead generation? If you’re not using SEO as part of your marketing strategy, you’re missing a great opportunity to get more qualified organic leads by attracting more traffic to your website. What is Lead Generation in SEO? How does SEO help with lead generation? ... Continue Reading →
Need an easy way to get more revenue from your existing eCommerce customers? With an in-cart upsell popup, you can automatically display a targeted offer to customers who are already buying and entice them to spend more. Upselling and cross-selling are proven to increase eCommerce revenue, with targeted product recommendations responsible for up to 30% ... Continue Reading →
Are you using behavioral retargeting to improve the quality of your leads and get more sales? If not, you’re missing a trick. Research shows that, on average, around 97% of website visitors leave without taking action. And once they’re gone, there’s no guarantee they’ll come back. But what if you could get the attention of ... Continue Reading →
Wondering how to get traffic from Facebook without paying through the nose? You’re not alone. If you’ve been sharing content on Facebook with the aim of driving traffic to your website, you’ve probably noticed that you’re not getting the results you want. That’s because organic reach – connecting with fans without paying – is declining. ... Continue Reading →
When’s the last time you scrubbed your email list? If the answer is never, then you’re likely wasting time, effort, and money on marketing to people who aren’t interested in your business. Email lists decline by 20–30% every year. Up to one-third of your subscribers will never open your emails, much less click on your ... Continue Reading →
Are you missing out on revenue because people aren’t seeing your marketing campaigns at the right times? If you’re not scheduling your marketing campaigns so they’re super relevant to your audience, you could be hurting your business with irrelevant marketing. That’s because 61% of consumers prefer to see relevant offers. If they don’t think your ... Continue Reading →
