Top Email Marketing Campaign Do’s and Don’ts for Startups

More than 122 billion emails are delivered to inboxes every hour. With the amount of emails flooding in every day, it can be difficult to stand out, especially for a new company. Rather than spending countless hours figuring out how to get your subscriber base informed about the recent news of your startup, review the ... Continue Reading →

4 Tips to Measure the ROI on your Content Marketing

Recent research from Redshift Research has found that content marketing is now a priority for brands. While almost two-thirds (63%) having a dedicated content marketing budget, only 28% of brands are able to measure the ROI of their content marketing. Given that the aims of many campaigns are particularly hard to measure, such as brand ... Continue Reading →