Use Your Subscribers’ Timezones to Send Emails at the Best Time

Here’s an all-too-easy email marketing mistake that you’re probably making (and not even noticing). You’re emailing all your customers at the exact same time, regardless of their location. Fail! It is best to use your subscribers’ timezones to send your emails. Let’s say you schedule all your email newsletters to go out at 1pm Eastern ... Continue Reading →

Why Mobile Optimization is Essential for Email Marketing

The Importance of Mobile Optimization People are increasingly checking email and reading blogs on their mobile devices. According to a Gartner survey, 74% of smartphone users check email on their phones. That’s significant. If your email optins or email marketing campaigns aren’t optimized for mobile, you could miss out on up to three-quarters of your ... Continue Reading →

How Non-Profits Can Use Email Marketing to Increase Donations

Do you work for a charity or non-profit? If you do, it’s probably a safe bet that you’d welcome more donations. Email marketing is one great way to increase the number of donations you get, particularly when you’re running a specific fund-raising campaign. If you’re not yet convinced of its value, take a look at ... Continue Reading →

Case Study: How Bryan Harris Got 5,625 Subscribers Using OptinMonster

You know you should be working to increase your email subscribers on your site, but it’s usually this distant thought with abstract numbers. So today we’ll show the details of how much one person increased his subscribers by using OptinMonster. Bryan Harris has been getting attention with his blog at VideoFruit by breaking down strategies and techniques of ... Continue Reading →