OptinMonster vs OptiMonk

OptinMonster vs OptiMonk: Targeting & Display Rules

The difference between an annoying popup and a converting one? The latter will show up for exactly the right person at exactly the right time.

Getting this right, however, can be tricky. That’s why we built our Display Rules system to be powerful yet easy to use.

Once you’re finished with your campaign design, you can go to the next tab on the same page and set up your targeting settings right away. No need to juggle between different screens.

We have a huge list of display and targeting options available, and here are some of them:

Visitor Behavior

• Pageviews – Target based on how many pages someone has browsed
• Referral Source – Customize campaigns based on where visitors came from
• Cookie Detection – Show campaigns based on visitors’ browser cookies

Triggers

• Exit-Intent® Technology – Catch leaving visitors at the perfect moment
• Scroll Depth – Display campaigns when visitors are most engaged
• InactivitySensor™ – Re-engage visitors who’ve become distracted

Location & Device

• Geo-Location – Show location-specific offers and content
• Device Targeting – Create campaigns for mobile, tablet, or desktop users
• AdBlock Detection – Reach visitors even if they use ad blockers

Page-Level Targeting

• URL Targeting – Match your offers to specific pages
• Query Targeting – Show campaigns when URLs contain specific parameters
• Anchor Tag Targeting – Display campaigns on pages with specific anchor tags

eCommerce Rules

• Cart Value Targeting – Show campaigns based on basket size
• Product Page Rules – Display relevant offers on specific products

Smart Segmentation

• New vs Returning Visitors – Customize messaging for each group
• MonsterChains – Create sequences based on previous campaign interactions

The best part? Our visual rule builder makes creating complex targeting rules simple. Just select the rules you want, specify your settings, and you’re ready to go. You can combine different rules using our logical operators:

• Select ALL when you want to be super specific (like “show this campaign to return visitors who have items in their cart worth over $100”)
• Select ANY for casting a wider net (like “show this offer to visitors from either our pricing page or our features page”)

Found a targeting combination that converts like crazy? Save it as a Ruleset and use it across multiple campaigns. No need to rebuild your targeting rules from scratch every time.

OptiMonk organizes its targeting into three main sections:

• When to show (timing and trigger rules)
• How often to show (frequency rules)
• Who should see (audience targeting)

Their trigger options include familiar features like exit-intent, time delay, and scroll depth.

However, we found a key limitation: you can only use OR conditions between triggers. This means you can’t create combinations like “show after 30 seconds AND when the visitor scrolls 50%.”

For visitor targeting, OptiMonk offers predefined segments like:

• New visitors
• Active shoppers
• Non-subscribers
• Returning visitors
• Just purchased visitors

Here’s a catch about the segments feature: if you want to target multiple segments with a single campaign, you’ll need to use their Experiences feature to create separate variants of the same campaign.

This can make campaign management more complex than necessary. While in OptinMonster, you can:

• Use multiple Rulesets in a single campaign to target different segments without creating separate variants
• Create multiple views within your campaign and set specific targeting rules for each view, all from one unified interface

OptiMonk also includes some unique features, like the User Experience Protector, to ensure your campaigns don’t annoy your visitors. That being said, at OptinMonster, our popups are Google-friendly by default, so there’s no need for a separate user experience setting.

Other than that, OptiMonk lets you manage multiple popups by setting high, normal, or low priority.

We also have a similar feature at OptinMonster called MonsterChains, which lets you create sophisticated campaign sequences based on how visitors interact with their previous campaigns.

This way, instead of just setting basic priority levels, you can create smart rules like:

• Show your newsletter popup first, then display a special offer only to visitors who subscribed
• If someone closes your first popup, wait 3 days before showing them a different offer

🏆 Winner: OptinMonster

While both platforms offer robust targeting capabilities, OptinMonster’s approach gives you more control and flexibility:

• ✓ Tons of powerful targeting options, from basic page targeting to advanced eCommerce rules
• ✓ More sophisticated rule combinations (choose between AND or OR logic for combining triggers)
• ✓ Simpler campaign management (target multiple segments with a single campaign using multiple Rulesets, without needing to create separate variants)
• ✓ Smarter campaign sequencing with MonsterChains to create sophisticated flows based on how visitors interact with your campaigns

OptinMonster vs OptiMonk: A/B Testing

Your analytics dashboard shows the numbers – now it’s time to make those numbers climb. With A/B testing, you can turn educated guesses into data-backed wins.

Let’s compare how OptinMonster and OptiMonk help you optimize your way to higher conversions.

Creating split tests in OptinMonster is straightforward. Just find your campaign, click ‘Create Split Test’, name it, and you’re ready to start testing. You can test virtually anything from headlines and button designs to entire campaign setups.

There’s no limit to how many variations you can create, and OptinMonster randomly distributes traffic between your active versions to ensure fair testing. Each variant shows you basic but essential metrics:

• Visitors who saw your campaign
• Conversions achieved
• Overall conversion rate
• Revenue gained from the campaign variation

OptiMonk’s split testing capability is quite comparable to OptinMonster, but we did find some features that make it more sophisticated. For example, besides conversions and impressions, you can get metrics like:

• Uplift – See how much better each version performs compared to others
• Chance to win – Know how likely your test is to beat the original
• Standard metrics – Track impressions, conversions, and rates.

What sets OptiMonk apart is its goal-based testing system. Instead of just tracking general conversion rates, you can tailor your tests to specific objectives like:

• Higher conversion rates
• Higher visitors with orders
• Higher pageviews
• Fewer times the campaign gets closed

🏆 Winner: OptiMonk

OptiMonk wins this round for A/B testing with their advanced testing capabilities:

• ✓ Shows you exactly how sure you can be about your test results
• ✓ Lets you test different goals like sales or signups
• ✓ Gives you more numbers to understand what’s working

That said, even if OptinMonster’s simpler approach doesn’t include advanced statistics, thousands of business owners have found success with our straightforward A/B testing tools.

OptinMonster vs OptiMonk: Value for Money

Choosing the wrong platform isn’t just costly. It could mean paying for features you’ll never use or missing out on tools that could double your conversions.

OptiMonk offers a free tier, but their paid plans start at $19/month. Here’s the catch: they charge you based on every page view your website gets – even if visitors never see your campaigns.

OptinMonster takes a different approach. Our plans start at just $7/month, and we only charge you for visitors who actually see your campaigns.

Here’s what this means for you: If your website gets 100,000 monthly visitors but only 5,000 see your popup campaigns, OptiMonk charges you for all 100,000 visitors. Plus, as your website grows, OptiMonk’s costs increase with every page view.

With OptinMonster, you only pay for those 5,000 campaign views. We keep things fair by charging only for real campaign interactions.

All of our subscriptions also include a complimentary Done-For-You Campaign Setup and OptinMonster University to help you become a conversion optimization expert.

Even though there is no free subscription, you can take advantage of our 14-day money-back guarantee to explore OptinMonster risk-free. Test all our features, create campaigns, and see the results for yourself – if you’re not satisfied, we’ll refund every penny.

Here are the differences between each subscription:

Basic ($7/month):

• One website
• 2,500 campaign views/month for small to medium websites
• 700+ templates to launch professional campaigns in minutes
• Basic targeting rules to show the right message to the right visitors
• Standard integrations (ActiveCampaign, Constant Contact, Mailchimp)
• OptinMonster University access to learn from conversion experts

Plus ($19/month):

• Two websites
• 10,000 campaign views monthly
• Everything in Basic
• A/B testing capabilities to optimize your campaigns with data
• Device targeting to create mobile-specific experiences
• Yes/No forms to boost engagement
• Advanced analytics to make informed decisions
• Advanced integrations (AWeber, Brevo, ConvertKit, Drip)

Pro ($29/month):

• Three websites
• 25,000 campaign views/month
• Everything in Plus
• Exit-Intent® Technology to catch leaving visitors
• Mobile-specific campaigns for better mobile conversions
• Countdown timers to drive urgency
• Revenue Attribution to track campaign ROI
• Priority support with live chat access
• Pro integrations (HubSpot, Klaviyo, Zapier, Salesforce)

Growth ($49/month):

• Five websites
• 100,000 campaign views/month
• Everything in Pro
• Advanced targeting by location and visitor type
• Coupon wheel campaigns to boost engagement
• Custom JavaScript for unlimited possibilities
• Premium support for faster solutions
• All available integrations

Now, let’s look at OptiMonk’s plans:

Free:

• 10,000 pageviews/month
• All basic features
• Limited to one domain
• Basic support options

Essential ($19/month):

• 20,000 pageviews/month
• Max 2 domains
• All features included
• Unbranded campaigns

Growth ($69/month):

• 100,000 pageviews/month
• Max 4 domains
• All features included
• Unbranded campaigns
• Priority support

Premium Plan ($179/month):

• 500,000 pageviews/month
• Max 10 domains
• All features included
• Unbranded campaigns
• Dedicated account manager
• Premium support

Here’s where OptiMonk’s pricing gets interesting: If you visit their pricing page and click the dropdown menu for each plan, you’ll see how costs increase with your pageviews. For example, on the Essential plan:

• 20,000 pageviews: $19/month (base price)
• 30,000 pageviews: $29/month
• 50,000 pageviews: $44/month

While OptiMonk doesn’t explain their pricing calculation on their website, our research shows the cost increases vary by plan. In the Essential plan, you pay roughly $1 more for every 1,000 extra pageviews.

The Growth plan follows a different pattern. When jumping from 100,000 pageviews ($69/month) to 150,000 pageviews ($99/month), you pay about $0.60 more per 1,000 extra pageviews.

OptiMonk also has a Master plan with custom pricing if you have exceeded their pageview limits.

Other than that, you can get their OptiMonk AI as an add-on starting at $198/month, which includes AI optimization features like smart A/B testing and smart personalization.

🏆 Winner: OptinMonster

Compared to OptiMonk, OptinMonster provides much better value for your money:

• ✓ Pay only for actual campaign views, not total site traffic
• ✓ No hidden costs as your traffic grows
• ✓ More affordable entry point ($7/month vs $19/month for paid plans)
• ✓ Free Done-For-You Campaign Setup with every plan
• ✓ Clear, predictable pricing that scales with your success