What is Revenue Attribution for Small Businesses?

Are you wondering what revenue attribution is and why it matters? Revenue attribution is the most important indicator of your business health. No matter what stage your business is in, you need to understand how and why your marketing is making money for you. (Or why your strategies aren’t working!) In this article, you’ll learn ... Continue Reading →

Email Marketing Analytics: 7 Metrics & KPIs to Boost Your ROI

Want to improve your email marketing? Using your email marketing analytics is one of the best ways to increase your marketing ROI. Email marketing can be one of your best sources of revenue. And yet, many marketers miss out on sales because they’re just guessing at what will work. Instead, you can use email marketing ... Continue Reading →

Ultimate Guide to Referral Marketing for Beginners

Are you ready to use referral marketing to grow your business? You’re probably sick of spending money on paid ads that don’t convert. And maybe also exhausted from creating endless social media content that gets Likes but no sales. Referral marketing can help! Referrals are some of the most valuable leads you can get. Referral ... Continue Reading →

8 Best Gamification Marketing Ideas to Boost Your Conversions

Are you looking for gamification marketing ideas for your website? Gamification marketing is a fun and easy way to boost engagement, conversions, and revenue. In this article, you’ll learn about the benefits of gamification in marketing and 8 engaging gamification marketing ideas to use for your business. Here’s a table of contents to help you ... Continue Reading →

How to Grow SMS (Text) Marketing List on Your Site (5 Ways)

Wondering how to get more subscribers on your text marketing list? The good news is, you already have a great way to grow your SMS marketing: your website! With more users than ever on mobile devices, it’s easy to convert website visitors into SMS subscribers. After all, everyone already has their phones at hand! In ... Continue Reading →

How Does a Retargeting Pixel Work? (3 Use Cases)

Have you heard of retargeting but aren’t sure how to use it for your business? Maybe you’re wondering how does a retargeting pixel work? Retargeting marketing is a strategy that can build brand awareness, move qualified leads into your sales funnel, and even grow the lifetime value of a customer. We’re going to teach you ... Continue Reading →