50 Smart Ways to Segment Your Email List Like a Pro

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Smart marketers use email list segmentation to drastically improve the effectiveness of their email marketing campaigns. In this guide, we’ll share 50 email list segmentation ideas that the pros use. Did you know that personalized emails deliver ... Continue Reading →

8 Reasons Why You Should Never Buy an Email List

Thinking about buying an email list? Buying an email list sounds like a quick way to get some business, but it is actually a huge waste of money. In this guide, we’ll share 8 reasons why you should never buy an email list (and what to do instead). Whether you’ve just launched a new business, ... Continue Reading →

How to Measure the Effectiveness of Your Email Campaigns

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular basis if you want to maintain email list health and improve the ROI of your campaigns. In this guide, we’ll show you how to measure the effectiveness of your email campaigns. ... Continue Reading →

What’s a Good Email Open Rate and How You Can Improve Yours

Want to know how your email marketing campaigns stack up against the competition? Your open rate is one of the most important performance metrics that you should pay close attention to. In this guide, we’ll share what’s a good email open rate and how you can improve yours. As a marketer/business owner, you or your ... Continue Reading →