How to Create a Split Test (and Why You Should)

How do you know your marketing campaigns are working? If you don’t split test, you’re missing out on leads and sales without even knowing it. Split testing shows you if your marketing is working, and where you can make changes to improve its effectiveness. In this guide, we’ll show you exactly why split testing is ... Continue Reading →

Conversion Optimization 101: Split Testing vs. Multivariate Testing

Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →

7 Qualitative Research Methods for Understanding Your User

Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 qualitative research methods for understanding your user. Qualitative research is important for gaining a broad understanding of the underlying reasons and motivations behind consumer decisions. We’ll share the qualitative research methods in ... Continue Reading →

34 Scarcity Examples to Boost Your Conversions

Want to add scarcity to your online marketing campaigns? Whether you are an eCommerce store, a local shop, or any type of business, adding scarcity is proven to boost conversions and sales. In this guide, we’ll share 34 scarcity examples to boost your conversions. We’ll dive into the examples in just a moment, but first ... Continue Reading →

Anatomy of the Perfect Thank You Page (with Examples)

Are you leaving money on the table with your thank you page? Thank you pages are often thrown together as an afterthought, yet they have huge potential for nurturing leads and increasing sales. In this guide, we’ll share the anatomy of the perfect thank you page. Importance of the Thank You Page How much thought ... Continue Reading →