What is conversion rate optimization (CRO) and how can it help you? If you’ve been wanting to understand this key part of marketing, you’re in the right place. In this beginner’s guide, we’re going to explain what conversion rate optimization is, the benefits you can get, and how to get started with your CRO strategy ... Continue Reading →
Are you wasting your time with A/B testing? A lot of businesses make A/B testing mistakes that cost them time and money they can’t afford, because they don’t understand what A/B tests are and how to run them correctly. A/B testing is an amazing way to improve your conversions, for any business. We’ve seen OptinMonster ... Continue Reading →
How do you know your marketing campaigns are working? Split testing! If you don’t split test, you miss out on leads and sales without even knowing it. Split testing shows you if your marketing is working and where you can make changes to improve its effectiveness. In this guide, we’ll show you why split testing ... Continue Reading →
Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →
Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 qualitative research methods for understanding your user. Qualitative research is important for gaining a broad understanding of the underlying reasons and motivations behind consumer decisions. We’ll share the qualitative research methods in ... Continue Reading →
Are you leaving money on the table with your thank you page? Thank you pages are often thrown together as an afterthought, yet they have huge potential for nurturing leads and increasing sales. In this guide, we’ll share the anatomy of the perfect thank you page. Importance of the Thank You Page How much thought ... Continue Reading →
