13 Dumb A/B Testing Mistakes That Are Wasting Your Time

Are you wasting your time with A/B testing? A lot of businesses make A/B testing mistakes that cost them time and money they can’t afford, because they don’t understand what A/B tests are and how to run them correctly. A/B testing is an amazing way to improve your conversions, for any business. We’ve seen OptinMonster ... Continue Reading →

How to Create a Split Test (and Why You Should)

How do you know your marketing campaigns are working? If you don’t split test, you’re missing out on leads and sales without even knowing it. Split testing shows you if your marketing is working, and where you can make changes to improve its effectiveness. In this guide, we’ll show you exactly why split testing is ... Continue Reading →

Multivariate Testing vs. Split Testing: Which Should You Use?

Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →

7 Qualitative Research Methods for High-Impact Marketing [UPDATED]

Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 qualitative research methods for understanding your user. Qualitative research is important for gaining a broad understanding of the underlying reasons and motivations behind consumer decisions. We’ll share the qualitative research methods in ... Continue Reading →

Anatomy of the Perfect Thank You Page (with Examples)

Are you leaving money on the table with your thank you page? Thank you pages are often thrown together as an afterthought, yet they have huge potential for nurturing leads and increasing sales. In this guide, we’ll share the anatomy of the perfect thank you page. Importance of the Thank You Page How much thought ... Continue Reading →

108 Quick & Simple Tips to Increase Your Conversion Rate

Do you want to increase your website conversions? Sometimes the tiniest tweaks are the ones that make the biggest impact. In this post, we’ll share 108 quick and simple tips to increase your conversion rate. Optimize Your Calls to Action (CTA) 1. Make effective use of whitespace. Don’t try to cram too many elements around ... Continue Reading →