Multivariate Testing vs. Split Testing: Which Should You Use?

Are you confused about whether to do split testing or multivariate testing on your web pages, emails and optins? It’s a common issue when you’re getting started with conversion optimization. Most advice on conversion rate optimization tells you to test, test again and keep on testing. But it’s not always easy to understand what tests ... Continue Reading →

7 Qualitative Research Methods for High-Impact Marketing [UPDATED]

Are you conducting market research? Qualitative research is an important first step in the market research process. In this guide, we’ll share 7 qualitative research methods for understanding your user. Qualitative research is important for gaining a broad understanding of the underlying reasons and motivations behind consumer decisions. We’ll share the qualitative research methods in ... Continue Reading →

Anatomy of the Perfect Thank You Page (with Examples)

Are you leaving money on the table with your thank you page? Thank you pages are often thrown together as an afterthought, yet they have huge potential for nurturing leads and increasing sales. In this guide, we’ll share the anatomy of the perfect thank you page. Importance of the Thank You Page How much thought ... Continue Reading →

108 Quick & Simple Tips to Increase Your Conversion Rate

Do you want to increase your website conversions? Sometimes the tiniest tweaks are the ones that make the biggest impact. In this post, we’ll share 108 quick and simple tips to increase your conversion rate. Optimize Your Calls to Action (CTA) 1. Make effective use of whitespace. Don’t try to cram too many elements around ... Continue Reading →

6 Reasons Why Popups, Welcome Gates and Slide-Ins Suck

Popups suck, right? People say they hate them, that popups suck, but websites with popups consistently outperform websites without them and can even increase conversions by 2100%. Popups convert and the data clearly shows that people are interacting with popups right, left, and center. But people still say they hate them. So how do we ... Continue Reading →