9 Highly Effective Lead Magnet Ideas to Grow Your Email List

Lead magnets are one of the best ways to get more email subscribers. If you don’t have a lead magnet or don’t have a good one, then this article could literally be a game-changer for your business. Here are 9 highly effective lead magnet ideas and examples to grow your email list.

Before we dive into the lead magnet ideas, let’s cover the basics first.

What is a Lead Magnet?

Lead magnet (also known as opt-in bribe) is an incentive you offer to potential buyers in exchange for their contact information such as name, email, phone number, etc.

For more details on how to create a lead magnet, refer to our Lead Magnet Blueprint.

Now that you know what is a lead magnet, here are 9 highly effective lead magnet ideas and examples that will increase your subscribers.

1. Tips and Resources

One of the easiest and useful lead magnet is a resources newsletter.

Since most business owners are busy running their business, often they don’t have the time to keep up with industry news and resources.

That’s where you can add tons of value.

Throughout the week, bookmark interesting articles relevant to your industry. Then, on the same day each week, you can send those links to subscribers along with 5-10 quick tips for using your tool or service.

You’ll stay top of mind, and the newsletter will also position you as an industry leader.

Smashing Magazine does a great job at this.

Smashing Magazine Tips and Resources

WPBeginner is another authoritative site that uses the Tips and Resources lead magnet.

WPBeginner Popup Example

2. Ebook

Ebooks are one of the most commonly used lead magnets.

The best eBooks are the ones that educate your prospects about your business while sharing actionable insights that helps them solve a problem.

By having a good eBook lead magnet, you can quickly convert website visitors into email subscribers and soon into paying customers.

Flywheel Hosting does a great job by offering tons of eBooks to their existing and potential customers.

Flywheel Hosting - Ebook

Here at OptinMonster, we offer multiple eBooks that you may see in our exit-intent popups throughout our site.

OptinMonster eBook Popup Example

3. White Paper & Case Study

In the traditional B2B market, nothing conveys more authority than a white paper, case study, or market overview.

By offering one of these, you are letting potential customers know that you understand your industry deeply, and that others have seen success by using your product and services.

Wealth Management is a good example of a traditional white paper being used as a lead magnet.

Wealth Management - BlueChip

4. Free Quotes & Consultation

If your business is one that requires a custom quote before work can begin, consider offering a free quote or estimate.

You can do this entirely via email, or ask for a phone number in your optin. This is one of the easiest ways to convert a cold lead into a paying customer.

This kind of lead magnet is very common in the services industry such as construction, accounting, legal, and more.

Able Roofing has a good lead magnet example for free consultation.

Able Roofing - Free Quote or Estimate

5. Free Webinars

Customers who have become aware of your product or service, but still haven’t decided are prime prospects for a webinar.

By offering a free webinar, you can educate your prospects about the benefits and problems that your product solves. Webinars are one of the best conversion drivers for warm leads.

Autodesk - Webinar

6. Free Sample or Trial

Offering a free trial or sample of your product is a great way to increase subscribers. A free trial allows you to build trust with prospects who might still be unsure of the value your service or product provides. You can do this with both physical and digital products.

GoToWebinar - Free Sample or Trial
Go To Webinar

7. Survey, Assessment or Checklist

Take one of the processes your customer needs to implement in order to see success with your product or service, and turn it into a simple checklist.

Again, the goal here is to provide simple, actionable content the reader can implement themselves. Checklists and assessments are particular good lead magnets for driving visitors from Pinterest.

Kathy Caprino has a good assessment lead magnet example.

Kathy Caprino - Free Assessment

Syed Balkhi, co-founder of OptinMonster, also leverages checklists as a lead magnet on his blog. It uses the MonsterLinks feature to offer these as a content upgrade. The theme below is our BullsEye theme.

Syed Balkhi blog post checklist

We use checklists ourselves on OptinMonster on variety of pages, but you can see a prime example of it on our MonsterLinks page.

8. Sales Material

Many retail and manufacturing companies already have a catalog of products available in print format. Consider creating a digital version and offering it in exchange for an email. This can also serve to save your business money on printing and shipping.

Ikea does a great job at using sales materials as a lead magnet.

ikea - Sales Material

9. Coupon or Discount

Offering a coupon or a discount is often a simple way to get a prospect’s email address, and encourage a sale at the same time.

This is quite common in the eCommerce industry, and is a sure-fire way to get someone’s email address.

Almost all major retailers do this, but for the sake of this example we’re going to use GAP‘s screenshot.

gap - Coupon or Discount

We hope that you found these lead magnet ideas and examples to be helpful. For more ideas, see our guide on 3 effective lead magnets that you can create in minutes. Once you have created your lead magnet, refer to our guide on how to properly deliver a lead magnet to your subscribers.

If you liked this article, then you’ll love our blog post on 16 ridiculously simple ways to get more email subscribers in less than 5 minutes.

Don’t forget to follow us on Twitter and Facebook for more awesome conversion optimization tips.

Angie Meeker is one of our amazing Technical Support team at OptinMonster. Remember, start with the end user's goals in mind and you'll never go wrong.

Add a Comment

We're glad you have chosen to leave a comment. Please keep in mind that all comments are moderated according to our privacy policy, and all links are nofollow. Do NOT use keywords in the name field. Let's have a personal and meaningful conversation.