Have you read countless articles on SEO best practices but still feel overwhelmed by all the work SEO requires? It turns out that there are over 200 variables to your website that can have an impact on your overall rankings. That’s a lot to keep track of. Especially if you’re also trying to run a ... Continue Reading →
Do you want to build landing pages that catch your visitors’ attention and significantly increase your conversion rates? Getting higher conversion rates is basically the holy grail of digital marketing. In this article, we share landing page ideas that will get those conversion rates soaring. More specifically, we’ll be looking at: What is a landing ... Continue Reading →
In this article, we share email marketing best practices that will help you build and maintain the best email list possible. We’ve broken the article down into 3 sections: Building your email list Crafting quality emails Maintaining your email list Looking for a specific topic? Here’s a table of contents: Don’t purchase an email list ... Continue Reading →
On January 9, 2007, the entire world changed. That’s the day Apple’s first smartphone hit the market. And in just over a decade, mobile devices have become more efficient, more intuitive, and more common than anyone could have predicted. As smartphone use has risen, marketers have had to adapt their strategy to keep up. Those ... Continue Reading →
Ever taken a road trip with no plan or goals in mind? Just you, your friends, and the open road. It’s so much fun… but not super-efficient. There’s a huge difference between “moving around” and “moving forward.” The latter requires a concrete plan. This is especially true when it comes to your marketing strategy. That’s why ... Continue Reading →
When you think of the brand Nike, what comes to mind? If you’re like most people, it’s probably the famous swoosh logo and the tagline “just do it.” But the last thing that pops in your head is the name of Nike’s creator, Phil Knight. In fact, most people probably couldn’t even identify Phil Knight: ... Continue Reading →
