People who search locally have a greater than 80% chance of actually going to a store and buying something. That’s a pretty high chance. With those odds, it’s definitely worth it to market to them. Luckily, we’ve got just the thing for this situation. Hyperlocal marketing. What Is Hyperlocal Marketing? Hyperlocal marketing is a targeted ... Continue Reading →
There’s so much that goes into search engine optimization. We talk a lot about keywords and content optimization, those things that will get your posts ranked higher in search engine results. We also spend a lot of time on how to create compelling headlines that demand attention and increase your chance of getting those important ... Continue Reading →
Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, ... Continue Reading →
Have you ever been drawn in by a post’s title, hooked by the opening paragraph, and then lost interest because you were only given a wall of text and your eyes stopped focusing? Us too. Images help to break up the monotony of the black-on-white text on the page. We’re really not sure what makes ... Continue Reading →
If you’re looking for a proven way to boost traffic and increase conversions then you need a video marketing plan. It can be scary creating video content for marketing if you’ve never done it before, but having a strategy makes it so much easier. In this post, we’re going to cover 5 video marketing tips ... Continue Reading →
Want to increase your leads from Pinterest? In this post, we’re going to cover Pinterest referral traffic, aka, how to use Pinterest to drive traffic to your blog or website. We’re going to start off by sharing some information about Pinterest users because you can never know too much about your audience. From there, we’ll ... Continue Reading →
