How Campaign Cookies and the Global Cookie Work in OptinMonster

OptinMonster uses cookies to control how often your campaigns appear to visitors.

In this article, you’ll learn how campaign and global cookies work and how to set cookies for your campaigns.

Before You Start

Here are some things to know before you begin:

  • OptinMonster uses cookies to determine when a campaign was shown to a visitor, closed, and successfully converted. Using that information we can then hide or show the campaign again at a later date.
  • A cookie is a small file stored on your computer that provides information.
  • Campaign cookies control the individual campaign you’re editing.
  • Global cookies control all campaigns on your site and can be used to override the campaign cookies.

Edit Campaign Cookies

When you create a campaign in OptinMonster you can choose how often the campaign appears to visitors by configuring the campaign cookies.

To configure campaign cookies, follow these steps:

  1. In the Design view of the campaign builder, select the Settings icon.
    Settings icon in the OptinMonster campaign builder
  2. Next, from the Basic tab of the sidebar expand the Display Settings option and you’ll find two campaign cookie settings: has been closed and has been converted.
    Cookie options in the campaign builder to control how often the campaign can reappear to the same visitor on your site.
  3. Adjust the cookie settings as desired.
  4. When you’re finished, click Save.

Campaign Cookie Options

Each of the campaign cookie settings will allow you to choose one of the following:

After x days

The campaign will not appear again until the number of days set has passed. A day consists of 24 hours.

On their next visit to the site

This setting uses session cookies to show the campaign only on the next visit to the site.

We estimate that a regular user session / interaction lasts around 20 minutes and use this as the minimum time that must pass before the visitor can be exposed to the same campaign again.

When testing this setting, wait 20 minutes after interacting with or converting the campaign, then retest.

Any time the display rules are met

This setting will allow the campaign to appear repeatedly as long as the Display Rules are met.

Global Cookies

Global cookies are specific to a registered site in your account and control all campaigns embedded on that site.

To configure global cookies, follow these steps:

  1. From the OptinMonster Dashboard, navigate to My Account through the user icon in the top-right corner of the page.
    Click on Account Name
  2. Next, select Sites from the sub-navigation.
    Choose Sites From Menu
  3. On the Sites screen, locate the site you want to configure global cookies for and select the Edit button.
    Choose Edit Button
  4. On the site edit screen, you’ll be able to configure the global cookies.
    Global Cookie Settings

Global Cookie Options

The Global Interaction Cookie is set after any campaign on your site has been closed by the visitor. Once this cookie is set no campaigns will appear on your site for the visitor until the cookie expires.

The Global Success Cookie is set after any campaign is successfully converted. Once this cookie is set no campaigns will appear on your site for the visitor until the cookie expires.

To disable either cookie option, set the number of days to zero (0).


The following is an example of how you can use the campaign and global cookie options together.

  • Campaign cookies: after 1 days
  • Global Success Cookie: 90 days.

In this setup, you give the visitor an opportunity to convert through the campaign once-a-day. After the visitor has converted they won’t see any campaigns again for 90 days.

If you’re serious about jumpstarting your website growth, then get started with OptinMonster today!

Get Started With OptinMonster Today!

BONUS: Done-For-You Campaign Setup ($297 value)
Our conversion experts will design 1 free campaign for you to get maximum results – absolutely FREE! Click here to get started →


My cookie setting changes aren’t working.

Be sure to test from a brand new Incognito window (aka private browsing session) OR manually clear the cookies from your browser before re-testing a campaign. This will ensure any previously set cookies are removed so the campaign can appear according to the new cookie settings you’ve saved.

Are you showing the same campaign on a top-level domain and subdomain?

Check out our article on how to make campaign cookies persist across subdomains.

Where can I view all cookies set?

See our Cookie List for details on how cookies are named and used.

Why is there a third cookie setting in the Display Settings section?

The third cookie setting is specifically for use with MonsterChains.