It’s no secret that one of the best ways to boost your conversion rates is by creating a sense of urgency with a countdown timer. We’ve seen OptinMonster users get incredible results with countdown timer campaigns, like LifterLMS increasing revenue $23,700, or Cosmetic Capital boosting their leads by 300%. And today, we’re announcing an upgrade ... Continue Reading →
Did you know that Google tweaks its SEO algorithm more than 500 times each year? ? That’s a lot of changes to the SEO algorithm that determines where your page shows up in search results pages. More than anything, this tells us that SEO isn’t a task that we can check off a list and ... Continue Reading →
Imagine logging onto your favorite eCommerce site and being greeted by a friendly message, welcoming you to the store. You begin browsing. You’re not entirely sure what you want, but Mother’s Day is coming up, and you’ve been trying to find that perfect give for your mom. After a few minutes of searching, another message ... Continue Reading →
Are you a start up company eager to learn more about your customers but need help figuring out what content and offers work best? In this case study, we’ll learn about how Chamaileon.io discovered what kind of content and offers their visitors want, and how they increased their conversion rate from 5% to 16% using ... Continue Reading →
Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, ... Continue Reading →
Can you name the most recognizable figure (in western countries, at least) in the history of influencer marketing? It’s this guy: That’s right, folks. Santa started appearing as an influencer for Coca-Cola in the 1920s (though we’re pretty sure nobody actually asked him if he wanted the gig). Influencer marketing has been around for a ... Continue Reading →
