How to Measure Your Content Marketing ROI (The Metrics That Matter)

Is your investment in content marketing really paying off? If you don’t know your content marketing ROI (return on investment), you’re not alone… According to the Content Marketing Institute, most marketers aren’t even sure what a successful content marketing program looks like. How can you tell whether a blog post, tweet or lead magnet really ... Continue Reading →

21 Content Marketing Mistakes the Experts Really Regret

Are you worried about making a content marketing mistake that tanks your content strategy? You should be, because content marketing is a crucial part of attracting and retaining your customers, so getting it wrong can be costly. One of the best ways to avoid harming your reputation and revenue is to learn from the best. ... Continue Reading →

5 Creative Ways to Personalize Your Optins to Boost Conversions

Need a quick trick to grab your visitors’ attention and boost conversions? With OptinMonster’s advanced targeting features, it’s easy to personalize your optins so they’re targeted to each individual visitor. In this article, we’ll show you how to use unique personalized optins to boost conversions with some cool examples. Why Personalization Matters Personalizing the content ... Continue Reading →

Keyword Research 101: How to Choose the Right Terms for Google

Are you up to date with the latest guidelines on doing keyword research? Researching keywords has been an essential part of both search engine optimization (SEO) and content optimization from the beginning, and it’ll help with email marketing, too. But it’s sometimes hard to choose the right terms for Google. There’ve been a lot of ... Continue Reading →