7 Ways to Boost your Email Marketing Click Rate

Email marketing is still one of the best ways to get your message in front of potential clients and customers. But some marketers find that their click-through rates hover stubbornly below their industry average – or are even falling. So what are the top ways that marketers boost their click-through rates? And increase their click-through rates ... Continue Reading →

4 Tips to Measure the ROI on your Content Marketing

Recent research from Redshift Research has found that content marketing is now a priority for brands. While almost two-thirds (63%) having a dedicated content marketing budget, only 28% of brands are able to measure the ROI of their content marketing. Given that the aims of many campaigns are particularly hard to measure, such as brand ... Continue Reading →

OptinMonster is Now the Most Customizable WordPress Popup

Over the last 6 months, I selectively asked a group of our users: If you could improve one thing in OptinMonster, what would it be? All responses were along the line of making OptinMonster more customizable. Some folks wanted to add multiple fields while others wanted to completely avoid email optins and use the popups ... Continue Reading →