Do you want to know what content to create for the awareness stage? People can’t buy from you if they don’t know you exist, right? But how do you help them find you? You help them find you through awareness stage marketing. You’ve seen a sales funnel at some point, but you may not know that there ... Continue Reading →
First impressions are crucial. If your above the fold website content doesn’t grab your visitors’ attention the second they land on your site, they won’t bother to stick around any longer. But if you get their attention, and they’ll stick around, subscribe, and buy. But wait – what is a “fold” in web design anyway, and why is ... Continue Reading →
The welcome email plays a crucial role in email marketing and customer relationship management, so it’s important to get it right. Welcome emails boast a staggering 60% email open rate, the highest for any emails you send to your target audience. They also help to boost customer retention by 71%. These are impressive email marketing ... Continue Reading →
Do you want to replicate the IKEA marketing strategy? Studying a successful company like IKEA and implementing their marketing strategies is an excellent place to start if you want to improve your marketing game. In this article, we’ll look at seven marketing tactics that the furniture retailer IKEA uses to grow its business and engage ... Continue Reading →
Do you need an easy and powerful WordPress LMS plugin for your eLearning website? A Learning Management System (LMS) lets you easily create and run an online course right from your WordPress site. Here at OptinMonster, we understand how important it is to find the right WordPress course plugin to organize your classes. All of ... Continue Reading →
Do you want to reduce your website’s bounce rate? A high bounce rate can seriously affect your conversion rates. If most of your users abandon your website after just a page visit, you probably won’t have the chance to convert them into subscribers or customers. It can also signal more significant issues that can harm ... Continue Reading →
