How to Connect OptinMonster with MadMimi

OptinMonster offers seamless integration with Mad Mimi email marketing service. Connecting OptinMonster to your Mad Mimi email list is very easy.

In this article, you’ll learn how to connect Mad Mimi with OptinMonster.

Before you start, as a best practice we recommend you also connect your campaigns to Monster Leads as a backup.

Connect Mad Mimi

When you create a campaign in OptinMonster that you intend to collect leads with you’ll want to integrate with one or more services to send those leads to.

To send leads to Mad Mimi, follow these steps:

  1. Before you start, you’ll need a Mad Mimi API Key and Email. You can generate and copy an API Key and Email from your Mad Mimi account following this guide.
  2. Navigate to the Integrations view in the campaign builder, search for and select Mad Mimi.
    Select Mad Mimi to integrate with OptinMonster.
  3. Enter a Mad Mimi Account Name (*internal use only) and your Mad Mimi API Key and Mad Mimi Email in the appropriate fields, then select the Connect to Mad Mimi button.
    Connect OptinMonster with Mad Mimi.
    *The Mad Mimi Account Name can be anything that helps you identify the specific integration within OptinMonster. It’s possible to add more than one Mad Mimi integration to your account and this is an easy way to differentiate between them when assigning integrations to individual campaigns.
  4. Required: Once the Mad Mimi integration has been connected select the Mad Mimi List you wish to send leads to from the Provider Lists field.
    Select a List in Mad Mimi to add leads to.
  5. When you’re finished, Save your campaign.

Add Extra Fields

Our native Mad Mimi integration supports the following fields:

To add more fields to your campaign you’ll want to build the form as you wish it to appear using the Mad Mimi form builder, and add it to your campaign using our Form Embed block.

Get started adding a custom form to your campaign.

Email Automations

To send emails automatically to new leads you’ll want to configure email automations within your Mad Mimi account.

The following guides from Mad Mimi may be helpful to get started:


We strongly recommend you test the optin form before publishing your campaign to ensure it is working as you expect.

Before you begin, please be aware of the following details when testing Mad Mimi integrations:

  • Previously submitted or already subscribed leads may be treated differently by Mad Mimi than new leads. For this reason, we recommend using a completely unique email address each time you test submit your campaign’s form. You can use a free tool like or learn how to create unlimited unique email addresses from a single Gmail account.
  • If the lead is captured in Mad Mimi but you do not receive any automated emails it indicates the integration from OptinMonster to Mad Mimi is correct, and the issue is with the automated email configuration. Mad Mimi controls email automation exclusively. If you require assistance in troubleshooting email automations we recommend reaching out to Mad Mimi support directly.

Get started testing with the Live Site Inspector tool.

Spin-a-Wheel Support

If you are configuring a Gamified spin-to-win campaign, spin-a-wheel support is not available at this time to send the coupon data to Mad Mimi.

If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

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Can I send leads to more than one List?

Yes! See our Lead Sharing guide to accomplish this.

How do I configure single or double opt-in?

See our guide on single vs. double opt-in.

Is it possible for me to add a phone field to my campaign?

Yes! You can add a phone field. Learn how to capture phone numbers with OptinMonster.


The campaign is capturing leads but shows 0 conversions in analytics.

Confirm that conversion tracking is turned on for the submit button in your campaign. See our guide on How to Enable Conversion Tracking.