OptinMonster Documentation

Documentation, Reference Materials, and Tutorials for OptinMonster



How to Add a Privacy Notice

How to Add a Privacy Notice

Do you want to add a privacy notice or a “We do not spam!” statement to your campaign? Do you need a specific privacy statement in your OptinMonster campaign to give confidence to your website visitors?

In this article, you will learn how add a privacy notice to your campaign.

Add Privacy Notice

To add a privacy notice to your campaign, follow these steps:

  1. Navigate to the Design view of the campaign builder
  2. Next, select the Fields block, click on the Add New Field button in the sidebar, and select the Privacy
    Add the Privacy Notice field to your campaign's form.
  3. The campaign will automatically add the Privacy Notice to the Fields block. You can directly select the text in the Design pane to edit the wording and styles of the text.
    Edit the text of your Privacy Notice by direct selecting it in the Design preview.
  4. (Optional) To show a checkbox field next to the Privacy Notice, toggle the option in the sidebar settings.
    Enable the checkbox option for the Privacy Notice.
  5. (Optional) You can choose whether the field is required (must be checked) by toggling the option in the sidebar.
    Make the Privacy Notice checkbox required or not required.
  6. (Optional) You can reposition the Privacy Notice relative to other fields in the form by selecting the three dot icon and dragging it to a new position.
    Reposition the Privacy Notice relative to other fields in your OptinMonster form.
  7. When you’re finished, Save your campaign.


Is the Privacy Checkbox field compliant with GDPR consent requirements?

No, at this time the Privacy Checkbox field does not pass any data with the lead, so it does not meet GDPR consent requirements.

If your ESP supports Field Mapping, we recommend adding a custom checkbox field configured to capture consent. Alternatively, you can use our Form Embed block to add a custom HTML form to your campaign that contains all required fields.

How can I customize the style of the checkbox using CSS?

You can use Custom CSS to control the styling of the checkbox field.

Use the following CSS to get started styling the checkbox field. This example will make sure the checkbox field stays at the top line if your privacy message spans multiple lines:

Which campaign types and templates support the privacy notice?

All campaign types and templates support the privacy notice.

Is the privacy notice checkbox optional or required?

You can make the checkbox required or optional by toggling the setting in Step 5 above.

Still stuck?

How can we help?

Last updated on

Start Getting More
Leads & Sales Today
with OptinMonster!

Create and launch smart capture forms today in minutes. What are you waiting for?

Create and launch smart capture forms
today in minutes. What are you waiting for?

OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

chris zelig medstar media

Chris Zelig

Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

joe lowe american bird conservancy

Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

mitch smith, managing director, shockbyte

Mitch Smith

Managing Director, Shockbyte.com