OptinMonster vs ConvertFlow
Both OptinMonster and ConvertFlow promise more leads, but which platform actually delivers? See our comparison to find out.
OptinMonster vs ConvertFlow: An Overview
Campaign Types
Templates
Drag-and-Drop Editor
Lightbox Popups
Floating Bars
Slide-in Scroll Boxes
Inline Forms
Fullscreen Welcome Mats
Gamified Wheel Campaigns
Targeting and Display Rules
Exit-Intent
Page-Level Targeting
Time-Based Triggers
Scroll-Depth Targeting
Geo-Location Targeting
Cart Value Targeting
InactivitySensor™
AdBlock Detection
Saved Rulesets
Analytics & Testing
Real-Time Analytics
Split Testing
Revenue Attribution
Funnel Analytics
Support
Live Chat Support
Knowledge Base
24/7 AI Chat Support
Done-For-You Setup
Pricing
Starting Price
OptinMonster
700+
$7/month
ConvertFlow
300+
$75/month
See How OptinMonster and ConvertFlow Compare
We’ve tested both platforms across the features below because these directly impact your ability to capture more leads and grow your business. Jump to the section that’s most important for your business right now:
OptinMonster vs ConvertFlow: Ease of Use
When you’re trying to grow your business, the last thing you want is wrestling with complicated software that slows down your marketing efforts.
Thankfully, OptinMonster welcomes new users with a clear, jargon-free dashboard that immediately shows you where to begin. You’ll see exactly what you need to do first without hunting through menus or deciphering technical terms.
To get started, you’ll need to connect your website with OptinMonster. WordPress users get the easiest setup: just install the OptinMonster plugin and everything connects automatically.
For other websites like Shopify, OptinMonster provides step-by-step guides showing exactly where to add a simple code snippet.
From there, you can start building campaigns immediately. OptinMonster’s campaign builder uses a single interface for everything, so you won’t jump between different screens or lose your progress.
The builder organizes each step in clear tabs, keeping you on track from start to finish. Here’s the step-by-step process:
- Design eye-catching forms using the drag-and-drop editor (zero design experience required).
- Set up smart display rules that control when and where campaigns appear.
- Link with 50+ email services through quick API setup or store leads in Monster Leads if you don’t have one already.
- Review everything with the built-in checklist that spots potential problems.
- Launch your campaign instantly with one click!
We totally get it if starting from scratch feels overwhelming. That’s why we offer two ways to make you successful right away:
- The Playbooks feature speeds up your campaign creation with ready-made templates. These complete packages include professional designs with display settings already configured for maximum results.
- OptinMonster includes a Done-For-You campaign setup with every subscription. Our conversion experts will create your first campaign so that you can start collecting leads immediately, even if you’ve never built a campaign before.
On the other hand, ConvertFlow is also simple to use. It offers a clean, minimal dashboard that’s easy to navigate. Based on our experience, new users will be able to get started with no problem.
Like OptinMonster, when you’re creating a campaign, everything is managed in one interface (creation, display rules, and launch), so the workflow stays organized.
But when it comes to done-for-you setups, ConvertFlow only offers this support to their highest-tier subscribers through its Scale plan. This contrasts with OptinMonster, where expert campaign setup comes included with every paid subscription, not just the most expensive tier.
They also have their own version of Playbooks. The difference is that it’s more like instructional content showing you how to set up campaigns yourself. You still need to build everything from scratch. This is different from OptinMonster’s Playbooks, which give you one-click, ready-to-launch campaign packages.
🏆 Winner: OptinMonster
For beginners and experienced marketers alike, OptinMonster removes more friction from the campaign creation process:
- ✓ Intuitive campaign builder interface with organized tabs that guide you step-by-step
- ✓ Better beginner support through Done-For-You campaign setup included with all subscriptions versus ConvertFlow, which offers this support only in their most expensive plan
- ✓ Ready-to-launch templates via complete Playbooks packages rather than instructional guides requiring manual setup from scratch
I own a digital publishing business and we’ve been trying to integrate some new optin systems onto our site for ages but were having so much trouble finding the best system. Then I found OptinMonster and the world is a better place! Your system is so easy to use and is written in a language I understand. It’s a good value for money and it really delivers.
OptinMonster vs ConvertFlow: Campaign Customization
The right customization options can make the difference between a campaign that blends into the background and one that stops visitors in their tracks. Your lead capture tools should give you creative freedom without requiring a design degree.
OptinMonster gives you access to over 700 ready-made templates that actually work. Each one is built and tested to get results for specific business goals like growing your email list, boosting sales, or getting back lost customers.
Just pick the campaign type that fits your marketing goals:
- Lightbox Popups – Show important messages right in the center of the screen when visitors are most likely to take action.
- Floating Bars – Keep your offers visible at the top or bottom of the page so visitors never miss your best deals.
- Fullscreen Welcome Mats – Take over the entire screen to make a big first impression that gets attention and drives conversions.
- Slide-in Scroll Boxes – Appear naturally as people read your content, so you can capture leads without annoying your visitors.
- Inline Forms – Place signup forms directly in your blog posts and pages where readers are already engaged.
- Gamified Campaigns – Make signing up fun with spinning wheels that turn boring email signups into an exciting game.
Customizing campaigns is simple with our drag-and-drop builder. No coding needed! Simply drag elements where you want them, customize them to your liking, and watch your campaign take shape.
You can also view how the campaign appears on smartphones, which is important since over half of website traffic now comes from mobile devices.
On top of that, you can make your campaigns more powerful with these conversion-boosting features:
- Two-step opt-ins that start with an easy Yes/No question before asking for email addresses (getting a small ‘Yes’ first makes people much more likely to share their contact information)
- Countdown timers that create urgency by showing real deadlines for limited-time offers that motivate immediate action
- MonsterEffects™ animations and sounds that grab attention at crucial moments without being annoying
- Smart tags that automatically personalize campaigns with each visitor’s information, making people more likely to engage
- Multiple campaign views that guide visitors through complete conversion journeys from initial interest to final purchase
- AI writing assistance that suggests proven copy when you’re stuck, giving you content that’s already worked well for similar businesses
In contrast, ConvertFlow has 300+ templates, which is much fewer compared to OptinMonster. Besides the landing pages, the platform offers several campaign formats: website popups, hook popups (or slide-in campaigns), sticky floating bars, and embedded forms.
You can quickly add text, images, videos, countdown timers, progress bars, and more using the drag-and-drop builder.
For Shopify users, ConvertFlow offers product showcase blocks that pull directly from your store. While OptinMonster doesn’t have similar features, we do provide a step-by-step guide on how to create product recommendation campaigns using the elements available in our builder.
However, ConvertFlow has some notable limitations. The platform doesn’t offer gamified campaign formats, which can be crucial if you want to make lead generation more engaging and interactive for your visitors.
🎉 Success Story: Cracku increased conversions by 300% using OptinMonster’s countdown timers to create urgency around their course discounts, converting 4.29% of targeted visitors with strategic timing.
Read the full case study to learn more.
ConvertFlow also lacks advanced features like eye-catching animations and AI writing assistance. These features can make the difference between campaigns that blend into the background and ones that immediately capture attention and drive higher conversions.
🏆 Winner: OptinMonster
For campaign customization that drives real results, OptinMonster provides superior tools and flexibility:
- ✓ More template variety with 700+ conversion-tested designs versus ConvertFlow’s 300+ templates
- ✓ Unique campaign types, including gamified spin wheels that ConvertFlow doesn’t offer at all
- ✓ Advanced engagement features like MonsterEffects™ animations, sound effects, and AI writing assistance that help campaigns stand out
OptinMonster vs ConvertFlow: Targeting & Display Rules
The difference between a campaign that converts and one that gets ignored often comes down to showing the right message to the right person at the perfect moment.
Poor targeting means your campaigns interrupt visitors when they’re not ready, while smart targeting captures leads exactly when people are most likely to say yes.
OptinMonster’s targeting rules make it easy to decide when, where, and to whom your campaigns appear. You can start with these simple rules when you build your first campaign:
- Page-level targeting – Display campaigns that match what visitors are actually looking for on each specific page.
- Time-based trigger – Wait a few seconds before displaying campaigns, letting people engage with your content before presenting an offer.
- Scroll-depth trigger – Present your message when visitors demonstrate genuine interest by reading your content.
From here, you can make your campaigns even smarter with OptinMonster’s behavior tools:
- Exit-Intent® Technology – Detect the precise moment visitors move their mouse toward the browser’s back button or address bar, then instantly present them with compelling reasons to stay.
- InactivitySensor™ – Monitor visitor engagement in real-time and automatically trigger campaigns when someone stops clicking, scrolling, or moving their mouse for a specified period.
- MonsterLinks™ – Convert any existing button, image, or text link into a campaign trigger that visitors choose to activate themselves.
- OnSite Retargeting® – Track visitor behavior across your entire website and show different campaigns based on their complete journey.
🎉 Podcast Insights used OptinMonster’s OnSite Retargeting® to show different campaigns based on visitor behavior and increased downloads by 1,099%. Head to our case study to see how they did it.
You can also take your targeting to the next level with advanced rules:
- AdBlock detection – Identify visitors using ad-blocking software and present alternative messaging that bypasses their blockers.
- MonsterChains™ – Create intelligent campaign sequences where each message depends on how visitors responded to previous ones.
- Geo-location targeting – Customize campaigns based on visitors’ countries, states, or cities to show region-specific offers, shipping information, or local events.
- Cart value targeting – Present different offers based on a visitor’s shopping cart contents.
- Cookie targeting – Remember individual visitors across multiple sessions and show them progressively more compelling offers.
- Referral source targeting – Continue conversations that started elsewhere by acknowledging where visitors came from in your campaigns.
- New vs returning visitors – Distinguish between first-time visitors who need education about your brand and returning customers who are ready for advanced offers or loyalty programs.
The real magic happens when you combine different targeting rules together. OptinMonster’s visual rule builder makes it easy to create highly targeted campaigns:
- Set ‘ALL’ conditions when you need specific targeting – For instance, you can display a discount only to new visitors from Texas who’ve been reading your product page for at least 45 seconds. All requirements must be met for the campaign to show.
- Choose “ANY” conditions when you want a broader reach – Such as showing a welcome popup to people who came from either your Facebook posts or search results. Just one condition needs to be true for the campaign to appear.
When you discover targeting setups that drive great results, feel free to save them as rulesets for future use. You can quickly apply these winning strategies to new campaigns without starting from zero each time.
ConvertFlow’s targeting system is built around several core categories that cover different aspects of visitor behavior:
- Show campaigns based on which page visitors are reading or what device they’re using.
- Target people based on how they answered quiz questions or which steps they completed in your funnel.
- Track what visitors do on your site, like where they’re located, where they came from, and how long they’ve been browsing.
- Use information from your email list to show different messages to subscribers versus new visitors.
- Offer special targeting options for Shopify stores to target customers or WordPress blogs to target specific post types.
- Provide advanced JavaScript options for developers who want to use custom website code for targeting.
- Detect exit intent to catch leaving visitors.
- Trigger campaigns based on scroll percentage and how far people read.
- Set time delays to avoid overwhelming new visitors.
- Enable click-based triggers for user-controlled engagement.
- Include add-to-cart triggers for Shopify stores.
Like OptinMonster, you can combine rules using ‘AND’ or ‘ANY’ logic operators.
ConvertFlow also has a funnel scoring feature, which assigns point values to different quiz answers or form entries. It then guides visitors down different paths based on their total scores.
For example, quiz answers could determine whether someone sees beginner or advanced product recommendations, creating truly personalized experiences.
However, ConvertFlow has a few missing display options that we find crucial. For instance, the platform doesn’t offer InactivitySensor™ technology to re-engage visitors who become idle, missing opportunities to recover distracted users.
🎉 With OptinMonster’s InactivitySensor™, Skates.co.uk was able to detect when visitors became inactive for 25 seconds on shopping pages. This targeting strategy converted 6.29% of abandoning cart visitors and 10.97% of other page visitors.
ConvertFlow also can’t identify or target visitors using ad-blocking software, potentially missing a significant portion of your audience that OptinMonster’s AdBlock detection feature can reach.
🏆 Winner: OptinMonster
While ConvertFlow offers good targeting features and helpful funnel scoring, OptinMonster gives you more ways to reach visitors at the right moment:
- ✓ Better visitor detection with InactivitySensor™ and AdBlock detection that ConvertFlow doesn’t have, helping you reach visitors that other tools miss
- ✓ Stronger visitor recovery through Exit-Intent® Technology that works on phones, tablets, and computers
- ✓ Smart campaign sequences with MonsterChains™ that create personalized experiences similar to ConvertFlow’s funnel features
- ✓ Easy targeting setup with over 20 different targeting options that you can mix and match using our simple visual builder
OptinMonster vs ConvertFlow: Analytics & Testing
You can’t improve what you don’t measure. The best lead generation campaigns come from understanding what works, what doesn’t, and making smart changes based on real data rather than guesswork.
OptinMonster takes the confusion out of tracking your campaign success. Our analytics dashboard presents your performance data clearly, so you can quickly understand what’s driving results without getting overwhelmed by complex reports.
- Total campaign viewers and impressions
- Number of successful conversions
- Conversion percentages for each campaign
- Top-performing pages on your website
Every campaign gets its own detailed breakdown, letting you dive deep into specific results and make smart choices about which campaigns to optimize, pause, or expand. You can also examine your performance across different time periods to spot trends and seasonal patterns.
Understanding performance is just the start. OptinMonster also reveals exactly how much revenue your campaigns generate through our Revenue Attribution system.
This matters because lead generation isn’t always the end goal. Whether you’re promoting flash sales, offering time-sensitive discounts, or recovering abandoned purchases, you need to know which campaigns actually increase your bottom line.
Looking for even deeper insights? Link OptinMonster with Google Analytics using our simple integration guide. This connection provides enhanced visitor data, traffic source analysis, and a comprehensive understanding of how campaigns impact your site’s overall performance.
Tracking results is only part of success. That’s why OptinMonster makes testing and optimization effortless. Simply select ‘Create Split Test’ to build campaign variations and experiment with different:
- Message headlines and promotional copy
- Call-to-action button styling and wording
- Visual elements and layout designs
- Display timing and behavioral triggers
- Entire campaign themes and approaches
OptinMonster handles traffic distribution automatically between your test versions while monitoring which variant delivers superior results. Once you identify the winning version, simply select ‘Make Primary’ to promote it as your main campaign.
Before OptinMonster, the conversion rate on the Stays.net blog was 1%. Using OptinMonster, we improved it to 6%. We were constantly improving by A/B testing and trying different types of popups. As a result, the conversion rate on the blog is now around 10%. Today, we are able to grow our sales 10% a month with the leads generated by OptinMonster popups.
As for ConvertFlow, the tool approaches analytics with a focus on funnel performance, giving you detailed insights into how visitors move through your multi-step campaigns.
- Campaign viewers and total impressions
- Initial conversions at the first step
- Campaign completions for multi-step funnels
- Completion rates showing how many people finish your entire sequence
- Add-to-cart actions and purchase conversions
- Revenue generated within a 7-day attribution window
One feature we were impressed by was its detailed funnel breakdown reports. These show you exactly where visitors drop off in your campaigns, which elements drive the most engagement, and how people respond to survey questions or product selections.
For split testing, ConvertFlow offers two different approaches:
- Cookie testing ensures that returning visitors always see the same campaign version they encountered before, creating a consistent experience across multiple visits.
- Round-robin testing shows different variations to returning visitors based on your traffic distribution settings, giving you broader test data from repeat visitors.
You can set specific traffic percentages for each test variation, giving you precise control over how many people see each version.
🏆 Winner: ConvertFlow
ConvertFlow takes the lead here with its sophisticated funnel analytics and advanced testing capabilities, making it ideal for businesses running complex multi-step campaigns and detailed customer journeys.
That said, ConvertFlow’s strength in detailed funnel analysis works best when you’re creating elaborate conversion sequences. Most small businesses don’t need complicated eCommerce metrics to improve their lead generation. They need clear answers to three essential questions:
- Which campaigns are people actually seeing?
- How many visitors are taking action?
- What’s the real impact on my revenue?
OptinMonster delivers these critical insights immediately through our streamlined dashboard, while also integrating with Google Analytics for businesses wanting more comprehensive analysis.
OptinMonster vs ConvertFlow: Customer Support
When you’re creating campaigns that drive real business results, reliable support can make all the difference. The right support team helps you fix issues quickly and achieve success faster. Let’s see how OptinMonster and ConvertFlow compare.
OptinMonster builds support around one core belief: every user deserves expert help, regardless of their subscription level or technical experience. You’ll never hit a paywall when you need assistance with campaign setup, troubleshooting, or optimization advice.
- Comprehensive help center – Tutorials, videos, screenshots, and real examples
- 24/7 AI chat support – Archie, the in-app assistant, answers quick questions anytime
- Email/ticket support – Available to all users, Monday-Friday
- Live chat support – Direct access to the team (Pro and Growth plans, Mon-Fri 9am-5pm ET)
- OptinMonster University – Free courses, video training, and eBooks
- Done-For-You Campaign Setup – One complimentary campaign by conversion experts ($297 value)
- Webinars – Live sessions showing how to maximize OptinMonster
- Blog – Weekly strategies, case studies, and tips
- Inner Circle Facebook Group – Peer networking and support
ConvertFlow scales its support from self-service for free users to managed services for enterprise clients. Here’s what’s offered:
- Documentation center – Basic guides and feature explanations
- FlowyAI chatbot – In-app assistant for general questions
- Email support – Available for Free and Pro Annual plans
- Live chat support – Paid plans, during US work hours
- Onboarding call – Technical help for initial setup (paid plans)
- Enterprise plan extras – Dedicated project manager, private Slack channel, white-glove onboarding, access to ConvertFlow Studio
🏆 Winner: OptinMonster
OptinMonster provides superior value and accessibility across all support channels:
- ✓ Expert help, strategic guidance, and premium resources at every subscription level
- ✓ Free Done-For-You campaign setup (ConvertFlow reserves managed services for top-tier plans)
- ✓ 24/7 AI support plus human experts during business hours
- ✓ Comprehensive ongoing education through OptinMonster University, webinars, and blog
OptinMonster vs ConvertFlow: Value for Money
Smart business owners don’t just look at monthly subscription costs. They calculate the real return on investment based on what features they get, how many leads they can capture, and how much those leads are actually worth to their business.
Both OptinMonster and ConvertFlow use view-based pricing, but their approach to delivering value differs significantly.
OptinMonster counts pageviews only when visitors actually see your campaigns, not your total website traffic. This smart approach means you’re paying for engaged visitors who interact with your lead capture tools. This makes every dollar more effective than paying for overall site traffic that might never see your campaigns.
Here’s what you get with OptinMonster’s annual subscriptions:
- Basic ($84/year): 2,500 pageviews on 1 site with unlimited campaigns, 700+ templates, drag-and-drop builder, AI writing, basic analytics, Done-For-You setup ($297 value)
- Plus ($228/year): 2 sites, 10,000 pageviews, A/B testing, device targeting, content locking, MonsterEffects™, full analytics
- Pro ($348/year): 3 sites, 25,000 pageviews, Exit-Intent® Technology, countdown timers, Smart Tags, Revenue Attribution, priority chat
- Growth ($588/year): 5 sites, 100,000 pageviews, advanced targeting, OnSite Retargeting®, AdBlock detection, coupon wheels, unlimited sub-accounts
The most complete conversion rate optimisation toolset in a box! Incredible value and very easy to use!
Reviewed on WordPress.org
OptinMonster doesn’t offer a free tier, but it provides a 14-day risk-free, 100% money-back guarantee that lets you test every feature with real campaigns on your actual website.
ConvertFlow takes a different approach with a free preview option that lets you build campaigns but requires paid plans to make them live. Their pricing counts monthly views when visitors interact with campaigns or enter landing pages where ConvertFlow is installed.
- Free: Build & preview 5 campaigns, unlimited landing pages/forms/popups/quizzes, basic templates, 1 site, no live campaigns
- Pro Annual ($75/month): 30,000 views, unlimited sites, premium templates, live chat, onboarding call
- Plus Annual ($225/month): 100,000 views, advanced funnel personalization, CRO tools
- Scale Annual ($750+/month): 500,000 views, white-glove onboarding, dedicated manager, managed popup funnels, split tests, landing page creation
ConvertFlow’s pricing can escalate fast if you exceed view limits — $22/month per 10,000 extra views on Pro/Plus plans. On Pro Annual, doubling your views to 60,000 nearly doubles your cost from $75 to $141/month.
But OptinMonster includes Done-For-You campaign setup ($297 value) with every plan — even Basic — something most competitors charge extra for.
🏆 Winner: OptinMonster
- ✓ Lower entry costs ($84/year vs ConvertFlow’s $900/year minimum for live campaigns)
- ✓ More advanced features at lower tiers (Exit-Intent®, 700+ templates)
- ✓ Predictable pricing without surprise overages
- ✓ Done-For-You campaign setup free on all plans
Why Choose OptinMonster Over ConvertFlow
After comparing these platforms across every key feature, OptinMonster consistently delivers more value for money, better results, and superior support for businesses that are serious about growing their email lists and increasing conversions.
Better Value at Every Price Point
- Professional campaign creation from $84/year vs ConvertFlow’s $900/year minimum
- Done-For-You campaign setup worth $297 included free with all subscriptions instead of being reserved for premium tiers
- 700+ conversion-tested templates and advanced features available at lower subscription levels
- Predictable pricing without surprise overage charges that can double your costs
More Powerful Conversion Features
- Unique campaign types like gamified spin wheels that ConvertFlow doesn’t offer
- Advanced behavioral triggers, including InactivitySensor™ and AdBlock detection, for reaching more visitors
- Exit-Intent® Technology that works across all devices to recover abandoning visitors
- MonsterEffects™ animations and AI writing assistance that help campaigns stand out
Superior Support and Education
- Expert assistance included with every subscription rather than being paywalled
- OptinMonster University provides ongoing education with courses, guides, and video training
- 24/7 AI support plus human experts during business hours for all users
- Community support through the Inner Circle Facebook Group, where users share proven strategies and best practices
Ready to see how OptinMonster can transform your lead generation results? Start your 14-day risk-free trial today and experience the difference our conversion-focused tools make for your business.
Start Getting More
Leads & Sales Today
with OptinMonster!
In only 7 months, we added more than 95,654 names to our email list using OptinMonster’s Exit Intent™ technology. We strongly recommend it!
I hate popups, so I was hesitant to try one on my site. But the results from OptinMonster exit-intent popup speak for themselves. I doubled my subscription rate immediately without annoying my users. I haven’t had a single complaint. My only regret is that I didn’t start using OptinMonster sooner. I can only imagine how many subscribers I could have added to my email list! If you have a blog, then I highly recommend you start using OptinMonster. I’ve researched them all, and it’s the best in market.
Exit-intent popups have doubled my email opt-in rate. When done right, you can see an instant 12% lift on driving sales. I highly recommend that you use OptinMonster for growing your email list and sales.
