5 Things You Need to Master Emotional Intelligence in Marketing

Do you want to drive more sales and increase customer loyalty while building stronger connections? Want to know how to apply emotional intelligence in your marketing? If you look up ‘emotional intelligence in marketing,’ online, you’ll come across countless articles that talk about the amazing power that emotional intelligence (EQ) has on marketing success. But ... Continue Reading →

How to Use Psychographics to Boost Leads and Conversions

Demographics do a great job of telling us who our customers are. When it comes time to understand why they buy, though, demographics fall short. Psychographics steps in to fill the knowledge gap left by demographics. By using both together we can create a clearer, more complete picture of who our customers are as people, ... Continue Reading →