Do you want to translate campaigns and display them in multiple languages? If your website supports different language selections, you may want to serve campaign content in the appropriate language for each visitor.
In this article, you will learn how to create language-specific campaigns and target them based on your site’s language settings, ensuring a seamless user experience for all visitors.
Before you start, this guide assumes that you already have at least one campaign in your account you wish to translate. If you have not yet created a campaign, get started following our guide here.
Duplicate Campaign
- To translate a campaign, you need to first duplicate an existing one. Follow our guide here to learn how to do it.
- When duplicating a campaign, you’ll be prompted to name the new campaign. When naming the duplicated campaign, it is best practice to add a prefix or suffix indicating the campaign’s language, such as EN, ES, or FR. For example the original campaign name was “Newsletter-EN” and the new one is “Newsletter-ES”.
Translate Campaign Content
- Once you’ve duplicated your campaign, it will open in the campaign builder for you to edit.
- In this step, you can translate the campaign text into your preferred language directly within the campaign builder. Be sure to apply these changes across all views.
- If your campaign contains images, videos, or other media with embedded text, remember to replace these assets as well, since OptinMonster does not allow direct text edits on images.
Targeting Options
Targeting by URL path
Now that your campaign content is ready, you need to adjust the Display Rules to ensure the appropriate campaign is shown to the right visitors based on their language selection.
If your domain includes the language as part of the URL path, you can use URL path targeting. For example:
- test.com/en/articles
- test.com/es/articles
Targeting by Query Parameters
Important!
Before you start, query argument targeting is available with a Pro and higher subscription.
If your domain stores the language as a query parameter, you can use query argument targeting. For example:
- test.com/articles?hl=en
- test.com/articles?hl=es
Targeting by Subdomain
If you host different language campaigns on subdomains of your main domain, such as es.test.com or fr.test.com, you can use subdomain targeting to display the campaign according to the language.
Targeting by Geo-location
Additionally, you can use Geo-location targeting to display the campaign in the appropriate language based on the visitor’s location. For example, if you want the Spanish version to be shown to visitors from Spain, you can configure the campaign to target users in that region.
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FAQs
I have language specifications in the URL or query arguments, but visitors can still change their browser language. I want to display the correct campaign based on the language of the page. Is that possible?
When a visitor changes the language in their browser, the html lang attribute is updated. For example, it will be lang="en" for English or lang="es" for Spanish. Since OptinMonster supports HTML targeting, you can use this to display the appropriate campaign based on the language.
