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How to Connect OptinMonster with Brevo

How to Connect OptinMonster with Brevo

OptinMonster offers seamless integration with Brevo email marketing service. Connecting OptinMonster to your Brevo email list is very easy.

In this article, you’ll learn how to connect Brevo with OptinMonster.

Connect Brevo

When you create a campaign in OptinMonster that you intend to collect leads with you’ll want to integrate with one or more services to send those leads to.

To send leads to Brevo, follow these steps:

  1. Before you start, you’ll need a Brevo API Key. You can generate and copy an API Key from your Brevo account following this guide.
  2. Navigate to the Integrations view in the campaign builder, search for, and select Brevo.
    Search for and select Brevo from the OptinMonster Integrations page.
  3. Enter a Brevo Account Name (*internal use only) and your Brevo API Key in the appropriate fields, then select the Connect to Brevo button.
    Name the integration and enter your Brevo API Key to connect.
    *The Brevo Account Name can be anything that helps you identify the specific integration within OptinMonster. It’s possible to add more than one Brevo integration to your account and this is an easy way to differentiate between them when assigning integrations to individual campaigns.
  4. Required: Once the Brevo integration has been connected select the Brevo Campaign you wish to send leads to from the Provider Lists field.
    Assign a List to send leads from OptinMonster to Brevo.
  5. When you’re finished, Save your campaign.

Add Extra Fields

This integration supports Field Mapping, so you can easily add radio buttons, phone fields, text areas, number fields, lists, and more!

Before you begin using Field Mapping with Brevo, please consider the following:

  • Custom fields are referred to as Contact Attributes in your Brevo account.
  • The following custom fields are reserved in Brevo and cannot be mapped to:
  • The contact attributes FIRSTNAME and LASTNAME are automatically created by default in Brevo, similar to the SMS attribute. However, depending on the language settings of your Brevo account, they may be named differently. For instance, if your Brevo account is set to French, the FIRSTNAME attribute will be named PRENOM, and the LASTNAME attribute will be named NOM. The languages that OptinMonster currently supports are English, French, Deutsch, Italian, Spanish, and Portuguese. It’s important to note that these name variations are also reserved field names.
  • Custom fields are automatically created on Brevo as text attributes. You can also manually create the attributes in Brevo before mapping them to OptinMonster by following this guide.

Form Embed Block

Alternatively, you can add any Brevo webform to your campaign using our Form Embed block.

Email Automations

To send emails automatically to new leads you’ll want to configure email automations within your Brevo account.

The following guides from Brevo may be helpful to get started:

Testing

We strongly recommend you test the optin form before publishing your campaign to ensure it is working as you expect.

Before you begin, please be aware of the following details when testing Brevo integrations:

  • Previously submitted or already subscribed leads may be treated differently by Brevo than new leads. For this reason, we recommend using a completely unique email address each time you test submit your campaign’s form. You can use a free tool like TempMail.io or learn how to create an unlimited number of unique email addresses from a single Gmail account.
  • If the lead is captured in Brevo but you do not receive any automated emails it indicates the integration from OptinMonster to Brevo is correct, and the issue is with the automated email configuration. Brevo controls email automation exclusively. If you require assistance in troubleshooting email automations we recommend reaching out to Brevo support directly.

Spin-a-Wheel Support

If you are configuring a Gamified spin-to-win campaign, spin-a-wheel support is not available at this time to send the coupon data to Brevo.

FAQs

Can I send leads to more than one List?

Yes! See our Lead Sharing guide to accomplish this.

How do I configure single or double opt-in?

See our guide on single vs. double opt-in.

Is it possible for me to add a phone field to my campaign?

Yes! You can add a phone field. Learn how to capture phone numbers with OptinMonster.


If you’re serious about jumpstarting your website business growth, then get started with OptinMonster today!

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Troubleshooting

The campaign is capturing leads but shows 0 conversions in analytics.

Confirm that conversion tracking is turned on for the submit button in your campaign. See our guide on How to Enable Conversion Tracking.


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OptinMonster has transformed our business. Before integrating their optins, our clients saw a 2% conversion rate from web traffic, which is slightly above the standard for their industry. With the integration of OptinMonster’s lightbox popup, exit-intent technology, split testing, and other tools, our client’s conversion rates soared by an unprecedented 500%. They attracted substantially more customers while spending less on digital advertising. Their success propelled them to the top of their markets, outperforming national chains and other medical spas with much bigger marketing budgets. Our client’s success in their market has distinguished us in our own. We are now one of the most sought-after marketing firms in the industry of aesthetic medicine. We know that the integration of OptinMonster, more than any other tool or marketing strategy, has supported this growth and achievement.

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Partner, Medstar Media

OptinMonster has been a game-changer for us. From driving donations to collecting new leads, there is nothing that this simple tool has failed to accomplish. Our lead collection rate has jumped by over 1,000%.

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Joe Lowe

Director of Digital Communications, American Bird Conservancy

Through OptinMonster’s exit-intent popups, we have more than doubled our sales conversion rate. Best of all is the compound effect of using OptinMonster over a long period of time—more conversions mean more customers, which means more word of mouth.

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Mitch Smith

Managing Director, Shockbyte.com