Category: Lead Generation
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18 Landing Page Best Practices (+ Examples) to Boost Conversions in 2025
Continue reading: 18 Landing Page Best Practices (+ Examples) to Boost Conversions in 2025High-converting landing pages don’t happen by chance. They follow time-tested best practices that balance design, psychology, and user intent. In this guide, we’ll walk through 18 landing page best practices, complete with examples, so you can create pages that attract attention and drive action Why You Need a Landing Page A landing page is a …
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SMS Marketing: Ultimate Guide to Sending Promotional Texts
Continue reading: SMS Marketing: Ultimate Guide to Sending Promotional TextsYou pour energy into email campaigns—writing the perfect subject line, designing templates, tweaking send times—only to see a 20% open rate. Frustrating, right? Now picture this: your message lands directly on someone’s lock screen, and 98 out of 100 people actually read it. That’s the power of SMS marketing. With over 6.7 billion mobile users …
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What Is Gated Content and How to Create It (Examples & Best Practices)
Continue reading: What Is Gated Content and How to Create It (Examples & Best Practices)Gated Content Gated content is digital material that can only be accessed after a visitor provides certain information, usually through a sign-up form. Businesses use it to generate leads by offering valuable resources—such as ebooks, white papers, webinars, or templates—in exchange for contact details like an email address. Did you know that gated content could …
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Which Is the Best Call to Action Button Color for Your Website?
Continue reading: Which Is the Best Call to Action Button Color for Your Website?Are you looking for the best call to action button color to increase your CTR? Color definitely matters to online users. In one survey of 500 consumers, 39% said that color is the most important visual element of a business’s website. But when it comes to the best colors for click here buttons, that’s a …
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