Launch days are exciting. Customers flood to your website. Sales roll in. Or at least, that’s what most people expect to happen. But to really have a successful product launch, you need to build a successful pre-launch marketing campaign. What you do in the months leading up to it will determine whether your launch is ... Continue Reading →
I started looking at emails differently since last year after I heard Tim Ferriss say something interesting on his podcast. “Your inbox is everyone else’s agenda for your time.” That’s actually true if you stop to think of it. Take one look at your inbox and you will see a garden variety of emails demanding ... Continue Reading →
If you’re using Google AMP on your site to speed up mobile views, you may have noticed that it can also keep some of your site’s functionality from working properly. Ain’t it always the way? But we’re here to tell you that you really can have it all. If, by “all” you mean that what ... Continue Reading →
Tell us if this sounds familiar: You’re creating a new account and they’re asking for all of your information—literally everything. But, you’re interested in this company, so you’re dutifully filling out the form. You click submit. The entire page refreshes. What is this? There’s a moment before you get that confirmation message when you panic, ... Continue Reading →
In this article, you’ll learn how to use progressive profiling (aka, “dynamic web forms”) to get the detailed info you need about your leads. Forms can be offputting to leads. It’s enough to ask for an email address these days, never mind all the other information you need to personalize your interactions. It’s like walking ... Continue Reading →
Lead generation isn’t just about getting people to visit your site in the first place. It’s also about collecting their info so you can contact those visitors, and nurture them into becoming loyal customers and raving fans. To guide them through that journey, you need to use the right lead generation tools. This section has ... Continue Reading →
