Kate Beveridge, Author at OptinMonster

eCommerce Marketing Calendar 2026-2027: Every Holiday and Sales Date for the Next 12 Months

Holiday promotions usually go wrong for one reason. The date sneaks up on you, so you end up rushing and building the campaign the night before. An eCommerce marketing calendar fixes that. It’s a dated list of every shopping holiday and sales event worth creating a campaign for. This one runs from October 2026 all…
Continue reading: eCommerce Marketing Calendar 2026-2027: Every Holiday and Sales Date for the Next 12 Months
4 Best Spin the Wheel Plugins (WordPress + Shopify)

Are you tired of visitors leaving your website before they join your email list or make a purchase? Most people ignore popups, unless you make them impossible to ignore by offering something valuable. That’s where a spin the wheel popup plugin comes in. It adds a fun, gamified wheel to your site that doesn’t just ask for an email,…
Continue reading: 4 Best Spin the Wheel Plugins (WordPress + Shopify)
13 Clever Scarcity Marketing Examples to Skyrocket Your Conversions

Have you ever seen a countdown timer on a sale or an “Only a few left!” message on a product page? Both are scarcity examples that you’ll find in everyday life when you shop online. Scarcity marketing means showing shoppers that what you sell is limited, whether that’s the stock, the time to buy, or…
Continue reading: 13 Clever Scarcity Marketing Examples to Skyrocket Your Conversions
FOMO Marketing Explained + 13 FOMO Marketing Examples

You’ve probably already seen FOMO in action, even if nobody called it that. The “only 2 left” note on a product page or the countdown on a checkout are designed to act on your fear of missing out. And if you’re honest, this strategy has probably worked on you at least once. The useful question…
Continue reading: FOMO Marketing Explained + 13 FOMO Marketing Examples