Kate Beveridge, Author at OptinMonster

29 Awesome Newsletter Ideas That Will Keep Subscribers Engaged

Are you running out of things to put in your email newsletter? Coming up with fresh content every week is often the hardest part of email marketing but once you run out of ideas, you often stop sending emails, and subscribers can start to forget about you. That’s why I’ve put together 29 newsletter ideas you can…
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Upsell vs Cross Sell: What’s the Difference?

If you sell online or run a SaaS business, then you’ll often need to choose between two offers for a customer who’s about to buy: an upsell and a cross-sell. With an upsell, you invite the customer to trade up to a better version of the product they picked. With a cross-sell, you suggest a…
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How to Create a Countdown Timer Popup in 7 Easy Steps

Do you want more sales this holiday (or ANY day)? A countdown timer popup puts a visible deadline on an offer you’re already running, like a holiday promotion or a flash sale. This can create fear of missing out (FOMO) and motivate visitors to act more quickly. I’ll show you how to build one in…
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11 Slide-In Popup Examples (and How to Use Slide-In Optins)

A slide-in optin shows your offer to a visitor without a popup covering the page. But because it’s meant to be subtle, it can sometimes fade into the background more than you’d like. Whether anyone notices the campaign comes down to the template you choose, the moment it appears on your website, and who you…
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