Author: Kate Beveridge
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Discount Pricing Strategy: When to Discount and How Much (2026)
Continue reading: Discount Pricing Strategy: When to Discount and How Much (2026)A 20% off code can look like an easy way to get more sales this week. But if your gross margin is 40%, then you keep only half the profit on every order that uses that code. I’ll show you how to work out how much to discount in your store, when a discount pays…
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12 Giveaway Ideas for Every Type of Business (With Real Examples)
Continue reading: 12 Giveaway Ideas for Every Type of Business (With Real Examples)Giveaways often end the same way, with a pile of new email addresses, a prize given to a stranger, and a bunch of unsubscribes the week after. The prize was usually a tablet, so the people who entered wanted a tablet, not your products. When a giveaway works, then it’s usually because the business gave…
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Holiday Marketing Campaigns: A Month-by-Month Plan for 2026
Continue reading: Holiday Marketing Campaigns: A Month-by-Month Plan for 2026Are you planning your holiday marketing around one Black Friday discount? The holiday season has nine important sales dates, but each one works best with a different campaign. The holiday season is the one time of year when your visitors arrive already planning to buy. So, your job is making sure they shop with you,…
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7 Social Proof Popup Examples (That Actually Work)
Continue reading: 7 Social Proof Popup Examples (That Actually Work)Are you getting traffic to your site but nobody wants to convert? That’s the gap that a social proof popup can fill. A first-time visitor to your website doesn’t know you, so they look for a sign that other people bought, signed up, or left happy before they will decide anything. I’ll show you 7…
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